Press Association delivers live syndicated coverage of the Royal Wedding with Scribble Technologies

Extended strategic partnership enhances real-time element to digital coverage

TORONTO, March 17 /PRNewswire/ - Scribble Technologies, a leading provider of online and collaborative journalism software, today announces its partnership with The Press Association, the UK's leading multimedia news agency and information provider of business-to-business media services, to provide syndicated live coverage to its customers around the world using ScribbleLive - a comprehensive live CMS platform that enables media companies to report on developing news stories. The partnership will initially focus on providing live coverage of the Royal Wedding to digital news customers in the UK, North America and the rest of the world.

The Press Association's Live Royal Wedding coverage - utilising its full network of journalists across the UK, providing minute by minute updates using ScribbleLive - will be part of a comprehensive Royal Wedding content package including rolling news feeds, images, video and interactive graphics. As part of this package, digital news sites will get a Press Association-branded license to use ScribbleLive.  It will enable the media outlets to integrate into the Press Association coverage reports from their journalists as well as reader comments on their sites in real-time. Journalists and contributors can report story elements from e-mail, SMS, Twitter, voice call or the ScribbleLive web interface - whether in the newsroom or out in the field.

For the first time ever, organisations will be able to license real-time content and technology in one branded content management system. Customer sites will be able to support embedded feeds, live-updating HTML pages and mobile interfaces with the latest news, pictures and video from the royal wedding. An enhanced package will be available to enable sites to create their own live reports.

In addition to the Royal Wedding, The Press Association will be expanding its syndicated live coverage of breaking news and major sporting events, including live sports commentary services, in the coming weeks.

Mark Walker, COO of Scribble Technologies, is thrilled with the extended partnership:  "Live coverage from the Press Association via ScribbleLive will meet a critical need for our customers and news sites around the world to provide real time coverage of this historic day."

Alan Marshall, Head of Digital Production at the Press Association, commented: "The Press Association is always looking to be innovative around major events and syndicating our coverage with ScribbleLive while allowing customers to integrate their own content and user comments will bring a new dimension to the Royal Wedding experience."

About PA Group

PA Group owns the Press Association, the UK's trusted source of compelling multimedia content. 

For over 140 years, the Press Association's network of journalists has been gathering news and information for the media.  Today the company supplies everything from breaking news and showbiz interviews to real-time sports results and the weather forecast. 

The Press Association is now a digital business, with the ability to supply tailored text, pictures and video for use on any platform. 

Other PA Group companies include international weather forecasting business MeteoGroup and CNW Group, Canada's leading news distribution company.

PA Group Limited is a private company with 27 shareholders, including Associated Newspaper Holdings Limited, News International plc, Trinity Mirror plc and United Business Media plc.

For more information visit: www.pressassociation.com

About ScribbleLive

ScribbleLive is a groundbreaking content delivery platform that gives the new web generation what they want - news now. Without flaws and without delays, ScribbleLive enables real-time journalism and audience engagement. Users always have full editorial power and reader retention within their branded websites. Think of it as "live-to-air" for the web. With the immediacy of Twitter and the professional control of a CMS, users can maximize the impact of their brand and/or their advertisers with ScribbleLive.

ScribbleLive has been tried and tested by benchmark organizations like Reuters and Hearst Television and has been the lightning rod for such events as the iPad launch and the Red Bull Air Races. National media companies like Rogers and Canwest have used ScribbleLive to successfully engage their audiences in real-time.

SOURCE ScribbleLive