Press Association Delivers Multimedia Content On The Move With MobileIron Solutions
News Agency Drives Transformation with App Recommendations and a COPE Device Policy
MOUNTAIN VIEW, Calif., Jan. 8, 2015 /PRNewswire/ -- To keep pace with the demand for dynamic content, the Press Association (PA), UK's leading multimedia news agency and digital content provider, outfitted its journalists with secure smartphones and tablets to collect and submit high-definition video and photos from out in the field. PA adopted a Corporate Owned Personally Enabled (COPE) mobile device strategy, which included secure mobile business apps, with the goal of increasing flexibility and efficiency when reporting outside of the office. Committed to deploying cloud technology, PA selected MobileIron Cloud (NASDAQ: MOBL) as its enterprise mobility management (EMM) platform to support its mobility goals.
"Years ago, our journalists had to dictate stories over the phone," said David Reed, Head of Information Services and Infrastructure at PA. "With 4G mobile devices secured by MobileIron, journalists can file a story from a car, a sidewalk, or right at an event; quickly and efficiently."
COPE Strategy Drives Peace of Mind
PA implemented a Corporate Owned Personally Enabled (COPE) policy in which employees are free to use their corporate-issued devices for business and personal purposes. Using MobileIron Cloud, the IT organisation is able to support the COPE policy by separating business content from each employee's personal emails and data.
"There's no point in having our journalists carry around multiple devices for multiple purposes," said Reed. "MobileIron helps us protect all of the content on our journalists' phones and tablets, regardless of whether it is content for work or personal information. And if a device is lost or stolen, we can remotely wipe all the data in seconds—which does wonders for my peace of mind."
Transformation Through App Recommendations
As PA's journalists report on major news stories across the UK, MobileIron Cloud provides the organisation's IT leadership with the ability to proactively recommend any apps that could make their jobs easier. Journalists can then download the apps from a corporate app store powered by MobileIron Apps@Work. MobileIron helps enforce the organisational policy that employees may install only apps that are either in the company app store or approved by Google.
"We had a journalist covering the Commonwealth Games in Scotland. We realised he could get a lot of useful information from the Great Britain team app, so we sent him a text through MobileIron with a link to download the app," said Reed. "With features like this, our journalists are feeling better equipped to do their jobs. We're envisioning a mobile future where journalists are truly free from the office capturing the stories our customers want."
About the Press Association
The Press Association (PA) is the national news agency for the UK and Ireland and a leading multimedia content provider across web, mobile, broadcast and print. For the last 145 years PA has been providing fast, accurate feeds of text, data, photos and video. Today the business is increasingly focused on the delivery of complete products for both digital and print clients.
Our services include the best live coverage of news, sport and entertainment but also bespoke content marketing solutions for non-media clients. Our customers span all major UK print, broadcast and digital media; rights holders; leading brands and corporates; and the public sector.
Using advanced semantic technology, and delivery via APIs, we help our customers deliver rich and unique end-user experiences, create intuitive and responsive products for multiple platforms and devices, and optimise commercial value to our clients and partners.
About MobileIron
MobileIron provides the foundation for companies around the world to transform into Mobile First organisations. For more information, please visit www.mobileiron.com.
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