Press Releases Remain Excellent Marketing Tools, Despite Recent Search Engine Updates

NEW YORK, Aug. 7, 2012 /PRNewswire/ -- In today's online marketing realm, a multi-pronged approach is essential. A press release is only one aspect of a solid marketing plan - however, it is probably the most cost effective.

Often, when major search engines update how they spider the web and what factors decide search engine results relevance, people have a tendency to panic, as they don't know what they need to change about their online marketing strategies to combat these changes.

As a leader in the SMB press release distribution arena, the team at 24-7PressRelease sees these changes - and the resulting panic - occur twice a year or more. Requests to remove stories or links within stories then flood in, as SEO experts feel their links may be doing damage.

There are a couple of important facts to note: news release sites are viewed as an excellent source of information by search engines. For the most part, they could also be viewed as "original sources of content".

Press release distribution sites like 24-7PressRelease offer excellent value, providing online and print news release distribution, including access to two major newswires with the Mass Media Visibility package. Press release distribution is such a valuable marketing tool because the release is seen as an original source of information, which is of value to search engines. 24-7PressRelease's press release service also allows users to tweet stories and share them on social media - key components of online news dissemination in this day and age.

For further information on how a press release service can help your marketing plan, visit http://www.24-7pressrelease.com.

For press release distribution tips, visit http://blog.24-7pressrelease.com.

About 24-7 Press Release Newswire:
A provider of professional, affordable press release distribution service since 2004, 24-7PressRelease.com continues to be a leader in the press release distribution industry. 24-7PressRelease.com offers a variety of press release service packages, including our Agency Preferred package, making it affordable and attractive for businesses of all sizes.

SOURCE 24-7 PressRelease.com