PRG Builds the FOX Sports' Massive Times Square Super Bowl Broadcast Studio

FOX Sports commissioned a three-story broadcast center at the top of Super Bowl Boulevard for coverage of Super Bowl XLVIII - the largest non-permanent structure ever erected in Times Square.

Jan 31, 2014, 09:00 ET from Production Resource Group

ARMONK, N.Y., Jan. 31, 2014 /PRNewswire/ -- Production Resource Group, L.L.C. (PRG) recently completed the construction of the FOX Sports' Super Bowl Broadcast Center on Super Bowl Boulevard.  The three-story structure has been certified by the Times Square Alliance as the largest non-permanent structure every erected in Times Square. The 65' tall, 40' by 40' building is a fully functional broadcast facility, completely climate-controlled, that serves as the New York City broadcast base for FOX Sports' and other FOX Networks' Super Bowl coverage. The week will culminate on game day when FOX Super Bowl Sunday will broadcast live from Times Square.

This impressive facility has 8,100 square feet of usable space, boasts a high-definition broadcast studio with south and north facing 10' by 20' windows for iconic views of the Boulevard. It also features a mini-football field on the roof complete with stadium-style lighting and Astroturf. On the outside of the building are two 12' x 22' PRG Nocturne LED video screens and the west wall is covered with a 30' by 20' PRG Nocturne LED screen located right next to Cleatus, FOX Sports animated robot that stands 16' tall and weighs 1,500lbs.

For this monumental undertaking FOX Sports' trusted PRG, the world's leading supplier of entertainment and event services and technology, to deliver a complete solution. PRG's scope of work included all of the coordination of the onsite construction and project management; providing engineering services; onsite systems integration; scenic fabrication; lighting, video, and audio infrastructure and integration packages.

Upon receiving the rendering of this incredible facility, PRG began collaboration with designer Jeff Hall, and his production design team from the renowned JHD Group, to engineer the components needed to realize this project. PRG's meticulous pre-planning and onsite supervision meant they were able to supply the solutions needed to complete this never before done large-scale project in Times Square.

PRG had trucks scheduled and positioned so that construction could begin in Times Square at 12:01am on Friday 1/17/14. Working in shifts, PRG had 15 site supervisors and five project managers working to oversee the 60-man strong team that built the broadcast facility in Times Square. Construction continued during the snowstorm that dropped 12" of snow on the city. After 27 semi-truck deliveries and seven days of construction, the broadcast studio was turned over to FOX Sports – two days ahead of schedule.

The entire structure was test-built in the PRG New Windsor, NY facility to ensure the smooth onsite construction and that all contingencies were accounted for ahead of time.  Anticipating extreme conditions, PRG developed innovative methods for construction.  For instance, to make it easier for crews working in heavy clothing and gloves, PRG designed the structure to be easily inter-lockable without the need for many of the smaller tools used in construction.

To keep the project green, PRG used heat pumps to provide heating for the facility. By using four five-ton heat pumps with an electric back up, the studio is comfortably heated for the  Fox broadcast team to work in sub-zero temperatures during Super Bowl week. This level of precision coordination and meticulous planning is a hallmark of the service that built PRG's industry leading reputation globally.

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About Production Resource Group — Production Resource Group, L.L.C., (PRG) is the world's leading supplier of entertainment and event services and technology to a wide range of markets, including corporate and automotive events, concerts, special events, theatre, television and film, trade shows, and installations, such as theme parks, museums, retail stores and performing arts centers. PRG provides integrated services and equipment, including audio, video, lighting, rigging, staging, and scenery and automation systems, for these markets from more than 40 offices in North America, South America, Europe, Africa, Asia and Australia.

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SOURCE Production Resource Group