Primark Continues US Expansion with Three New Leases in the South

Retailer Expands Footprint with First-Ever Locations in South Carolina and Georgia and Strengthened Presence in Texas

LAS VEGAS, March 25, 2025 /PRNewswire/ -- Primark, the international clothing retailer that offers quality fashion at value prices, announced today at Shoptalk Spring 2025, that it is expanding its footprint in the US South with three new store leases in South Carolina, Texas, and Georgia. Spanning 96,400 square feet of retail space across the three locations, these new stores will showcase the retailer's signature blend of trendy fashion, everyday essentials for the whole family, stylish homewares, and beauty products – all at the budget-friendly prices that US shoppers appreciate.

The lease signings with intent to open new stores include:

• Haywood Mall, Greenville, SC
• The Parks Mall at Arlington, Arlington, TX
• Augusta Mall, Augusta, GA

"We are proud to introduce Primark to South Carolina and Georgia for the first time, while also strengthening our presence in Texas, on the heels of our first opening in the state late last year," said Kevin Tulip, President of Primark US. "These expansions reflect our commitment to bringing Primark's unique combination of style, quality, and affordability, to even more shoppers in the US. We look forward to becoming part of these communities and providing families with a wide selection of fashion, beauty, and accessories at unbeatable value."

Announcing this expansion into several new shopper markets at Shoptalk, the leading global event for retail and e-commerce, Kevin Tulip, President of Primark US, is speaking at the conference today on the fireside session titled, Maximizing Shopper Value: Creating and Communicating Value to Customers. The session will focus on how consumer brands can deliver consumers not just affordability, but true value – something Primark continues to hold core to its mission. Attendees can tune in today from 4:05-4:45 p.m. PT on the Vision Stage.

Primark looks forward to building its teams in South Carolina, Georgia and Texas. In preparation for upcoming openings, Primark's Talent Acquisition team is searching for colleagues to fill critical roles. All available roles can be viewed and applied for on the Primark Careers Site. 

There is something for everyone at Primark stores, including everyday essentials such as denim starting at $10 and tee shirts at $4, licensed product at affordable prices, including fan-favorite collections such as Netflix, Disney and Marvel, and sports offerings including for the NFL and NBA. To help shoppers find what they're looking for, Primark's website allows customers to browse its product offering and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.

About Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.

SOURCE Primark