Primark Grows Texas Footprint with New Store at Cielo Vista in El Paso

Global fashion favorite to open second store in the Lone Star State on September 4, bringing trend-forward looks at prices Texan shoppers will love

EL PASO, Texas, Aug. 20, 2025 /PRNewswire/ -- Primark, the international retailer offering quality fashion at value prices, announced today the upcoming grand opening of its latest store at Cielo Vista in El Paso, Tx. This marks the second opening in the state after Primark opened its first store in McAllen, Texas last December, reaching new shoppers looking for quality, affordable fashion in the southern region of the US. Primark intends to continue its brand presence in the state with upcoming openings in Hurst and Houston to follow.

Spanning more than 40,000 square feet, the new Primark store will bring El Paso shoppers an exciting selection of on-trend fashion, everyday essentials, stylish accessories, and beauty favorites, all at Primark's famously low prices. With unbeatable value on the looks they love, Texan customers will quickly discover why families in the US are embracing Primark's unique blend of style, quality, and affordability.

"We launched our Texas presence with the opening of our McAllen store in December 2024, and the response confirmed what we believed. There's a strong appetite for Primark's unique mix of style and value in the Southern US," said Kevin Tulip, President of Primark US. "We're ready and eager to continue to expand across Texas, connecting even more families and fashion lovers with the 'Primania' experience."

In preparation for the opening, Primark's Talent Acquisition team is searching for retail colleagues to fill full- and part-time roles. All available roles can be viewed and applied for on the Primark Careers Site and successful applicants can look forward to Primark's competitive salary, with sales associate base pay starting at $15.00 an hour and $0.50 per hour increases at 6 months and 12 months of continued employment.

To kick off the grand opening weekend, Primark will be rolling out a packed schedule of fun for the whole family starting September 4. Shoppers can enjoy live music from a local DJ, exciting giveaways, and delicious local treats for early arrivals. Can't make it for grand opening? Celebrate 915 Day with Primark on Saturday, 9/13 and Sunday, 9/14 with a live DJ and giveaways, while supplies last.

The Cielo Vista opening invites students preparing for back-to-school season to refresh their style at Primark to present their best selves and kick start their school year. Primark also has licensed offerings with partners such as Disney and Marvel, bringing families affordable fashion and accessories of their favorite characters and superheroes.

To help shoppers find what they're looking for at Cielo Vista, Primark's website allows customers to browse its product offerings and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.

About Primark

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.

SOURCE Primark