Primark Marks 10 Years in the United States with Four New Leases, Planned Entry in New State

The Dublin-Founded Retailer Celebrates this Major Market Milestone and Continued US Growth Across its 33 US Stores Including with Boston Flagship Festivities

BOSTON, Sept. 10, 2025 /PRNewswire/ -- Primark, the international retailer offering quality fashion at value prices, today celebrates its 10-year anniversary of entering the United States. Since opening its first US store at Downtown Crossing in Boston in 2015, the brand has opened 33 stores across 13 states, including most recently in El Paso, Texas, Jersey City, N.J. and Memphis, Tenn.

"Primark came to the United States a decade ago very deliberate in our approach, testing and learning to ensure that as we continued to expand our footprint in-market, we were getting it just right for US shoppers," said Kevin Tulip, President of Primark US. "To say we're thrilled with the success we've seen in the US to-date is an understatement. US shoppers have welcomed Primark with arms wide open, and continue to be wowed by the value, quality and style we offer. We look forward to meeting these same needs for US shoppers for decades to come!" 

Primark is dedicated to its US growth with 18 additional leases signed, four of which were just announced - including the entry into a new state of Minnesota - at the following locations:

• Mall of America, Bloomington, Minn.
• Brandon Exchange, Brandon, Fla.
• Vineland Premium Outlets, Orlando, Fla. 
• Sugarloaf Mills, Lawrenceville, Ga.

Looking forward, Primark has plans to open a new flagship, Primark's first ever Manhattan location next year. Located in Herald Square, directly across the street from Penn Station, the store will offer Primark's unique combination of style, quality and affordability to more shoppers than ever before.

In addition to store openings, Primark has invested in its US team with key hires and the opening of a new office in Downtown Boston this year. Primark is consistently selected as an employer of choice in the US. This year the company was named one of the Top 100 Inspiring Workplaces in North America as well as one of the Global Top 100 Inspiring Workplaces by Inspiring Workplaces Group. The US recognizes Primark's value as a key industry competitor. Most recently Primark was honored in the number two spot on the National Retail Federation's "2025 Hot 25 Retailers" list compiled by Kantar – an annual look at the fastest-growing retailers in the United States.

For those based in Boston hoping to join in on the 10-year anniversary festivities, shoppers can head to Primark's Downtown Crossing location on September 12, between 2:00 and 8:00 p.m. ET. The celebration will include fun for the whole family with a live DJ, branded giveaways, a braid bar, photo booth and ice cream treats, first come, first served.

To help shoppers find what they're looking for, Primark's website allows customers to browse its product offerings and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.

About Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.

SOURCE Primark