Primark Strengthens Tri-State Area Presence with New Store at Newport Centre in Jersey City

Global fashion favorite opens fourth store in the Garden State on August 14, bringing trend-forward looks at prices shoppers will love

JERSEY CITY, N.J., Aug. 4, 2025 /PRNewswire/ -- Primark, the international retailer offering quality fashion at value prices, announced today the upcoming grand opening of its latest store in New Jersey, located at Newport Centre in Jersey City. This marks the fourth store in the state, as Primark continues to expand in the Northeast area ahead of its highly anticipated Manhattan opening in 2026.

Spanning more than 35,700 square feet, the new Primark store will bring Jersey City shoppers an exciting selection of on-trend fashion, everyday essentials, stylish homeware, and beauty favorites, all at Primark's famously low prices. With unbeatable value on the looks they love, customers will quickly discover why families across the US are embracing Primark's unique blend of style, quality, and affordability.

"Primark opened its first store in New Jersey in June 2016 and since that time we've learned so much about this shopper and their love of our amazing products at amazing prices," said Kevin Tulip, President of Primark US. "We are so excited to bring 'Primania' to Jersey City with the opening of our Newport Centre store, offering incredible value and style for even more families and fashion lovers across the Northeast."

In preparation for the opening, Primark's Talent Acquisition team is searching for retail colleagues to fill full- and part-time roles. All available roles can be viewed and applied for on the Primark Careers Site and successful applicants can look forward to Primark's competitive salary, with sales associate base pay starting at $15.00 an hour and $0.50 per hour increases at 6 months and 12 months of continued employment.

To celebrate the grand opening weekend, Primark will be rolling out a packed schedule of fun starting August 14. Shoppers can enjoy live music from a local DJ, exciting giveaways, and delicious local treats for early arrivals. The excitement will continue on Saturday, August 16, with special in-person appearances by fan-favorite characters Bluey and Bingo at 10 a.m., 11 a.m., 1 p.m., and 2 p.m. ET, ready to greet fans and pose for photos. Guests can explore Primark's playful Bluey collection, filled with cheerful apparel and must-have merchandise inspired by the hit show. For more details visit the Eventbrite link.

To help shoppers find what they're looking for at Newport Centre, Primark's website allows customers to browse its product offerings and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.

About Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.

SOURCE Primark