Primark Welcomes Shoppers to its Second Virginia Store at Potomac Mills

Today's grand opening of Potomac Mills in Woodbridge, VA marks Primark's 30th store in the US

WOODBRIDGE, Va., April 10, 2025 /PRNewswire/ -- Primark, the international retailer offering quality fashion at value prices, today opens a brand-new store at Potomac Mills in Woodbridge, VA. This new Primark location spans more than 32,000 square feet and offers an extensive selection of the latest fashion trends, must-have essentials, homewares, and beauty products, all at Primark's infamous everyday value pricing. With looks they love at prices they adore, DMV shoppers will see why American families are falling in love with Primark's signature combination of style, quality, and affordability.  

The Potomac Mills store marks Primark's second location in Virginia and 30th in the US, across 12 states. Alongside its Tysons Corner Center store in Tysons, Virginia and Arundel Mills store in Hanover, Maryland, the Potomac Mills location is Primark's third in the DMV area, offering even more Washington, D.C. metro shoppers access to the brand's signature affordable style.

"We are thrilled to continue our expansion in the DMV region," said Kevin Tulip, President of Primark US. "Potomac Mills marks a proud milestone for us as it's our 30^th store opening in the US. We're eager to welcome in local shoppers today and show them firsthand why Primark's unbeatable value and fashion-forward offerings have made us a favorite among so many trendsetters and families."

To kick off the opening weekend celebrations, Primark's doors will open at 11:00 a.m. today with local DJ Farrah Flosscett spinning lively tunes. The first customers in line will enjoy exciting giveaways and delicious treats from Angel's Bake Shop, along with the chance to take home a beautiful fresh flower bouquet to brighten their day. The festivities will continue Friday with more giveaways and music, and on Saturday, shoppers can once again pick up a fresh flower bouquet, along with complimentary coffee and pastries from Rossana.

To help shoppers find what they're looking for at Potomac Mills, Primark's website allows customers to browse its product offering and check which products are available in their local store. To check it out, please visit: www.primark.com.  Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more. 

About Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.

SOURCE Primark