Prime ScratchCards Attracted Over 1,000,000 New Players During 2009

LIMASSOL, Cyprus, January 21 /PRNewswire/ -- Prime ScratchCards (http://primescratchcards.com/) experienced an exceptionally successful 2009, attracting over 1,000,000 new players. The brand now has regular players in more than 115 countries, and attracts players from every country in the world. At a time when many businesses are contracting and shedding staff, we have almost doubled our workforce and successfully expanded our affiliate network.

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"These are really great results for us; everybody in the company is delighted. We're also very excited about 2010, we've got a lot of interesting projects lined up and expect to capture an even larger share of the online gaming market." Chris Panayiotou

In order to fully exploit its predicted expansion in 2010 Prime ScratchCards (http://primescratchcards.com/) launched a brand new blog (http://blog.primescratchcards.co.uk/) and is developing several social networks during the coming year.

The New Year saw the launch of a brand new blog ( http://blog.primescratchcards.co.uk/) designed to enhance the gaming experience of our fans and develop the Prime ScratchCards brand. In addition to the blog we are making use of Twitter and Facebook to build a strong internet profile and create a wide interactive fan base.

A substantial budget has been allocated for advertising and promotion of the brand through competitions, player bonuses and media campaigns. In November 2009 we paid out over EUR8,000,000 in player bonuses alone, and are ready to increase this figure over the next twelve months.

Prime ScratchCards is one of Prime Gaming's leading brands and is available to players and affiliates along with the company's other brands; PrimePoker (http://www.primepoker.com/), PrimeCasino ( http://www.primecasino.com/), and PrimeBackgammon ( http://www.primebackgammon.com/) . All the brands experienced similar positive results during 2009.

http://www.primescratchcards.com

Notes to Editors

Prime Gaming is an established online gaming company which operates four of the leading online gaming brands: Prime Casino, Prime Poker, Prime Scratch Cards and Prime Backgammon. Since its foundation in 2003, the group has become one of the most successful in the industry. Its gaming brands are powered by top software providers, offering the largest selection of games all of which feature superb graphics, sound and usability.

    http://www.primegaming.com
    The dedicated website for Prime Gaming's affiliates is
    http://www.primepartners.com

    Prime Gaming
    Evagora Papachristoforou, 6
    Office: +357-25-828882
    Fax: +357-25-828883
    P.O.Box 52152
    Limassol 4061
    Cyprus
    E-mail: [email protected]

SOURCE Prime Gaming