Primero Games Acquires Win Systems Gaming Division, Expanding International Reach

Acquisition adds slot and electronic-roulette products, manufacturing capabilities and an installed base of more than 3,000 gaming positions across Latin America and the Caribbean.

NORCROSS, Ga., Sept. 4, 2026 /PRNewswire/ -- Primero Games LLC ("Primero"), a provider of gaming content, technology and products, today announced the acquisition of the Gaming Division of Win Systems ("WSG"), including its Gold Club electronic-roulette business.

The acquisition expands Primero's international presence and product portfolio, adding established slot and electronic-roulette products, manufacturing capabilities and gaming operations across Latin America and the Caribbean. Financial terms of the transaction were not disclosed.

The acquired operations have an installed base of more than 3,000 gaming positions in Mexico, Peru, Colombia, Puerto Rico, and Panama. Primero will support existing customers and products while introducing additional Primero game content, platform technology and development resources.

"This is an important step forward in executing Primero's growth strategy to build a diversified, global gaming company," said Mike Macke, Chairman of Primero Games. "Primero has built its reputation by creating compelling game content and developing innovative technology that helps operators deliver consistent revenue via engaging player experiences."

"We are excited to welcome Eric Benchimol, Dario Zutel, and the talented WSG team to Primero," Macke continued. "By combining Primero's content and development expertise with WSG's products, operations and customer relationships, we can deliver more products, more content and greater value to customers across a wider range of gaming markets."

"This combination makes both businesses stronger," said Eric Benchimol, CEO of Win Systems. "Pairing our installed base, manufacturing operations and market knowledge with Primero's game library and development engine means we can bring more, and better, products to our customers faster than either company could alone. The team is energized, and we're looking forward to getting to work as part of Primero."

"This transaction marks an exciting new chapter for our Gaming Division," said Dario Zutel, Executive Chairman of Win Systems. "We are confident that Primero Games is the right partner to build on what we have achieved and drive the business into its next stage of international growth."

Building International Scale

Primero has an established presence in U.S. gaming markets, with a portfolio that includes game content, online gaming solutions, redemption kiosks, and a mature omnichannel gaming platform.  The WSG acquisition adds established products, manufacturing capabilities and long-standing customer relationships in international markets.

The WSG teams and infrastructure will continue to support customers in Mexico, Peru, Colombia, Puerto Rico, Panama and many other countries around the world. Primero and WSG are committed to providing continuity for every customer as Primero invests in the business and introduces additional products, content and technology.

About Primero Games

Primero Games is a leading provider of innovative games, platforms and products designed to deliver engaging player experiences and value to gaming operators across land-based and digital environments. Founded by gaming-industry veteran Mike Macke, Primero has made significant investment in its Hurricane gaming platform to support international expansion. The Hurricane platform is designed to support offline, online, single, and multi-game applications across emerging and regulated gaming markets. Primero's Spark server-based gaming solution extends the Hurricane platform by offering value-added features such as business intelligence, linked and wide-area progressive jackpots, game content subscription features, and player marketing/retention.

Headquartered in the United States, the company designs, manufactures and markets a portfolio of more than 100 original titles for land-based and multi-game platforms, as well as online games for markets worldwide. With studios in the U.S., the U.K., and Canada, Primero combines international creative talent with deep technical expertise to produce high-performing, scalable gaming solutions. For more information, visit www.primerogames.com.

About Win Systems

Win Systems is a global technology company with extensive experience providing innovative solutions to the gaming industry. Through its international operations and long-standing customer relationships, the company specializes in casino management systems and has a strong track record of delivering technology and solutions to operators across multiple markets worldwide. Following the transaction, Win Systems will continue to focus on its remaining businesses and strategic opportunities, building on its technology expertise, international experience, and commitment to delivering value to its customers and partners.

Contacts:

Primero Games
Gina Lanphear, Director of Marketing
[email protected] 

WinSystems Gaming
Virginia Pin, Marketing Manager
[email protected] 

SOURCE Primero Games