PRIMO Partners CEO Antonio McBroom Announces Book Launch to Further Mission of Empowering the Next Generation of Leaders

• Pioneer of Black Entrepreneurship Details Journey of Growth Through Servant Leadership Tactics
• McBroom Offers Lessons in Franchising, Retail, Real Estate Development, Public Speaking, and More

CHARLOTTE, N.C., March 5, 2025 /PRNewswire/ -- From being a scooper at his local Ben & Jerry's to a visionary CEO, Antonio McBroom embarks on his next venture with the launch of his first publicly released book: The Self•ish Servant: Inspirational Lessons from a Visionary CEO to Create Extra-Ordinary Life. Offering an innovative framework for leadership that combines self-development with servant leadership principles, The Self•ish Servant is available today on Amazon, Barnes & Noble and other major online booksellers.

McBroom founded PRIMO Partners, a Southeastern-based, award-winning, multi-unit and multi-brand organization, with the goal of improving racial and socioeconomic equity in local communities. Through mentorship, coaching, and leadership development programs, McBroom and his team are creating the next generation of leaders. Now, McBroom is furthering this mission with the launch of The Self•ish Servant.

"I went from living in a house without running water to becoming the youngest franchise owner in Ben & Jerry's history and building a multi-unit, multi-brand organization," says McBroom. "My transformation didn't come through conventional business strategies—it came through learning to be selfish and servant-minded, a paradox that unlocks extraordinary potential—and this was the most meaningful lesson I've ever learned."

In his book, McBroom chronicles his journey from growing up in rural North Carolina to becoming an award-winning CEO, offering an innovative framework for leadership that combines self-development with servant leadership principles. Along with practical business insight, McBroom shares his unique "Seven Principles of CEO Life" and is living proof of the success that comes from combining tenacity, self-awareness and servant leadership.

A Morehead-Cain Scholar at UNC-Chapel Hill, McBroom discovered early on that true leadership requires an unconventional balance of deeply investing in one's self-development and having an unwavering commitment to serving others. Despite facing significant obstacles including racial discrimination and near-bankruptcy, McBroom developed a revolutionary approach to business leadership that has produced remarkable results across multiple industries.

With the rising demand for authentic, values-driven leadership, particularly among next-generation business builders, The Self•ish Servant offers fresh perspective on one of the fundamental questions in business: How do you create lasting impact while building sustainable success? The book serves as an inspiring personal narrative and a practical guide to McBroom's innovative leadership philosophy. For more information, visit selfishservant.com.

As a 100 percent black-owned business, PRIMO Partners is on a mission to develop diverse businesses and leaders.  PRIMO breaks down barriers for Black entrepreneurship and business ownership challenges faced in marginalized communities. Using their business as a vessel to help bridge the generational wealth gap for minorities, they invest a percentage of their revenues every year to support communities and organizations, providing access to education, consulting, mentorship, resources and staff development to build future leaders and business owners.

For more information about PRIMO Partners, visit www.primopartners.com or email [email protected].

ABOUT PRIMO PARTNERS: The mission of PRIMO Partners, LLC, is to close the financial achievement gap by providing growth opportunities to people from all backgrounds. Primo Partners is a Black-owned and operated company that develops diverse business, diverse communities, and leaders. For more information, visit https://www.primopartners.com/.

Media Contact: Marisa Beaumont, Fishman Public Relations, [email protected], 847.945.1300

SOURCE PRIMO Partners