MANASSAS, Va., Oct. 7 /PRNewswire/ -- Today, the Prince William County/Manassas Convention & Visitors Bureau proudly announced the hiring of Mark Kowalewski as the organization's new sales and marketing director.
"I'm thrilled to have Mark as part of our team," said Ann Marie Maher, executive director of the Bureau. "With his track record of success, we're confident that he will bring the right focus and enthusiasm to help us achieve our growth objectives. I am certain he will be a tremendous addition to the Prince William County and Manassas community."
In this new position, he will provide direction in the creation of strategies and development of comprehensive marketing programs that will integrate sales and marketing resources to maximize efficiencies, while helping the Bureau's newly hired marketing agency, Creating Results, LLC of Woodbridge, Va. to create an effective brand, communications strategy, web site and advertising campaign. In this role, he will oversee sales and marketing including phases of advertising, public relations, interactive, publications and research.
"I am excited to have the opportunity to represent and promote such a rich and diverse destination," said Kowalewski. "I grew up here so I personally know there is an incredible amount to offer. Living in the community I have a vested interest in success of the bureau, including the citizens, partners and visitors of Prince William County/Manassas."
Kowalewski was most recently the Senior Account Manager at Entertainment Cruises in Washington, DC since his hire in 1996. In his role there, he led a team of five account managers with annual sales goals of $7.1 million. During his time there, he served on the National Tour Association's Leadership Team and is currently serving on the American Bus Association's Orientation Committee and will continue to serve both groups.
The Bureau is the sales and marketing agency responsible for positioning Prince William County and Manassas as the destination of choice for leisure, meetings, events and group tour business for the economic benefit of the county and city. More information on the destination is available at www.visitpwc.com.
SOURCE Prince William County/Manassas Convention and Visitors Bureau