Priority Honda Chesapeake Earns Coveted President's Award

The Only Honda Dealership In Hampton Roads To Win For 2013

Feb 19, 2014, 11:12 ET from Priority Automotive

CHESAPEAKE, Va., Feb. 19, 2014 /PRNewswire-USNewswire/ -- Honda Motor Company, Ltd. has named Priority Honda a winner of the President's Award.  Priority was the only Honda dealership in Hampton Roads to be recognized for 2013.  The Chesapeake dealership has won the award 6 times since its launch in 2007. 

In order to qualify for the President's Award a Honda dealership must excel in a number of categories, including financial performance, annual sales objective achievement, service, facility image, customer satisfaction and dealership staff training.  Only 15% of the more than 1150 Honda dealerships in the U.S. qualify each year for the coveted award. 

"This award is something every Honda dealership in America strives for," said Keith Dennis, General Manager of Priority Honda.  "A President's Award assures Honda customers that our dealership is among the elite of the Honda brand as well as among the entire automotive industry.  The fact that we've won the award 6 of the last 7 years says a lot about how we operate.  We appreciate the contributions our Honda team made to win the award.  And we especially appreciate the customer loyalty and support we enjoy at Priority Honda. "

In addition to Priority Honda Chesapeake, Priority Automotive operates Honda dealerships in Richmond, VA and Charlotte, NC. 

Priority Automotive was founded in 1999 by Dennis Ellmer with the acquisition of Chevrolet and Toyota dealerships in Chesapeake, Virginia. Today Priority owns and operates Priority Toyota/Scion, Priority Honda, Priority Chevrolet, Priority Acura, and Priority Hyundai in Chesapeake and the Priority Indoor Super Store in Virginia Beach.  Priority also owns Priority Toyota/Scion, Priority Nissan, Priority VW, Priority Collision Repair Center, Priority Used Car Super Center and Priority Sales and Service Center in Richmond, as well as Priority Honda in Charlotte, NC and Hampton, VA.  Priority has more than 100,000 Priorities For Life customers throughout Virginia and North Carolina and employs more than 1000 people.  For more information visit

SOURCE Priority Automotive