PrivacyCheq's Privacy Facts Interactive Solves Tech Industry's "Transparency" Problem

YORK, Pa., Jan. 24, 2019 /PRNewswire/ -- Today, PrivacyCheq announced the immediate availability of Privacy Facts Interactive (PFIN), its new privacy notice service.  PFIN brings a revolutionary technology update to the mission-critical act of informing users about privacy matters, fulfilling the transparency requirements of the EU's General Data Protection Regulation (GDPR's Article 12), and other similar regulations around the globe.

Since enforcement of GDPR began in May 2018, regulators have cited companies that did not meet the letter or spirit of GDPR by providing notice that was "concise, transparent, intelligible, and easily accessible." In its €50 million penalty against Google on January 21, 2019, French regulator CNIL specifically called out Google's lack of transparency, and poor transparency was also a factor in its October 2018 ruling against Vectaury.

PrivacyCheq's CEO Roy Smith said "While the technology for exploiting users' privacy has exploded in the past 20 years with the advent of the Internet, social media, behavioral targeting, and tracking by advertisers, the standard defensive legal policy disclosure has remained unchanged since the 1970's.  With Article 12 of the GDPR, regulators have called for the explanation of privacy issues to be updated to benefit from today's technological advances.  That is precisely what we have done with the Privacy Facts Interactive service." 

Smith continued, "Realizing that mobile devices are now the dominant method used to access content, we completely redesigned the privacy notice for optimal use on mobile devices, using the 'Nutrition Facts' paradigm that consumers already understand.  Our PFIN technology leverages the deep interactivity offered by mobile devices, taking advantage of the touchscreen interface, text messaging, even the ability to display short videos to explain complex issues."

Building on the brevity and clarity strengths inherent in the nutrition facts label, PFIN initially offers users a simple presentation of key privacy facts.  To get more detail, the user can interactively touch the points of interest to "drill down."  At full depth, PFIN links to legal notices, definitions and other highly specific resources.

The PFIN service is easily integrated into all modern methods for interacting with users - a web page, web app, mobile app, text messages, email messages, even in physical locations via signage and QR codes.

Because of the wide range of privacy facts that different enterprises need to disclose, PFIN was designed to be extremely flexible.  A content management system allows the structure and content of the multiple PFIN layers to be created and maintained. Quick start templates for typical use cases are included.

A live demonstration of a sample PFIN for a fictitious resort can be viewed instantly on any smartphone by simply texting "resort" to +1-717-467-3214. 

For enterprises concerned about building trust with the best possible user consent experience, the PFIN service fully integrates with ConsentCheq, PrivacyCheq's flagship consent management service to engage users with a friction-free informed consent relationship.  PFIN can also be used to bring transparency to other enterprise compliance services, including the IAB Transparency Consent Framework.

More details and sales information are available at https://www.consentcheq.com/index.php/privacy-facts-interactive-notice/ or through PrivacyCheq's sales offices in San Francisco, London and Amsterdam.

About PrivacyCheq
PrivacyCheq leads the industry with innovative cloud-based privacy compliance technology solutions. The company offers a variety of cloud services facilitating transparent notice and consent compliance with GDPR, CCPA, ePrivacy, COPPA, PIPEDA, LGPD and other privacy regulations worldwide. For more information visit http://www.PrivacyCheq.com.

Media Contact:
Melissa Rue
Audienci Public Relations for PrivacyCheq
+1 208 850 5939
[email protected]
Press Kit: http://audienci.com/clients/privacycheq

SOURCE PrivacyCheq

Related Links

https://www.privacycheq.com