Private Labels Gain Credibility in Global PPE Markets
Pricing and availability benefits of private labels will push established PPE manufacturers to invest in innovation, finds Frost & Sullivan
MOUNTAIN VIEW, Calif., June 10, 2015 /PRNewswire/ -- Private labels have carved a place for themselves as low-cost alternatives to established brands in the global personal protective equipment (PPE) market. As developed markets mature, the commoditization of products requiring limited technical expertise to manufacture will also work in favor of private labels. With PPE distribution attaining higher sophistication and specialization, private labels will continue to evolve and accommodate vital customer needs.
Logo - http://photos.prnewswire.com/prnh/20150609/222024LOGO
New analysis from Frost & Sullivan, Outlook for Private Labels and Their Impact on Global PPE Markets (https://www.frost.com/nf3a), finds that manufacturing and construction will remain the fastest-growing end-user industries for private labels. Growth opportunities are strong for the eye and face protection, protective footwear and head protection PPE segments.
For complimentary access to more information on this research, please visit: http://bit.ly/1HQWWJq
"Improved technical support and better awareness on the performance-price ratio of products have bolstered the market for private labels," says Frost & Sullivan Chemicals, Materials and Food Research Analyst Shray Sharma. "In most instances, private labels position and market products to target end-user industries with high price sensitivity and a relatively low emphasis on product quality."
In fact, most private labels have not yet been able to compete with national brands in PPE segments which require a mid to high degree of technical expertise. Although some safety specialist distributors are increasingly taking up the challenge, limited financial strength hampers their ability to keep pace in terms of technology innovation, product lines and value-added services.
Customer confidence in national brands is also increasing as manufacturers consistently strive to maintain broad product portfolios, ensure quality and provide liability assurance. Nevertheless, growing manufacturing capabilities in Asian economies will steadily decrease the quality gap between national brands and private labels.
"As customers continue to see value in private labels with respect to competitive pricing and rapid technical support, PPE manufacturers expect to adopt new strategies to support their national brands," anticipates Sharma. "Besides investing in research and development, manufacturers will look to strengthen customer engagement in order to gain in-depth consumer insights and cater to specific needs across industries and price points in the global PPE market."
Outlook for Private Labels and Their Impact on Global PPE Markets is a Market Insight that is part of the Personal Protective Equipment (http://www.ppe.frost.com) Growth Partnership Service program. This market Insight analyses the impact of private labels on different PPE markets in select industries worldwide. PPE market segments include head protection, eye and face protection, hearing protection, respiratory protection, protective gloves, protective clothing, protective footwear, fall protection and gas detectors.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation
Outlook for Private Labels and Their Impact on Global PPE Markets
NF3A-39
Contact:
Jaylon Brinkley
Corporate Communications – North America
P: 210. 247.2481
F: 210.348.1003
E: [email protected]
SOURCE Frost & Sullivan
Share this article