PRIVO Unveils Important Online Privacy Protection Tools at Chicago Toy and Game Fair to Make Parents' Lives Easier and Help Businesses Comply with Federal Regulations

CHICAGO, Nov. 21, 2014 /PRNewswire/ -- PRIVO, the service that helps websites, apps, games and other online services comply with COPPA (Children's Online Privacy Protection Act) will unveil a number of exciting and important tools at the Chicago Toy & Game Fair (ChiTAG) on November 22.

The new tools include a discovery platform and a simplified online registration solution, called the PRIVO iD, that provides safe interoperable sign-on credentials across apps, sites and games. The tools make it easier for parents to navigate and manage across a host of participating top trafficked sites including Toca Boca, Elf on the Shelf, A+E Networks (Planet H), Outfit 7, Garfield (Paws Inc.) and many others.

PRIVO's Directory is a comprehensive listing of hundreds of online sites, mobile apps, and partner profiles where parents can view thorough descriptions of services, privacy policies, and information on member companies – like Moshi Monsters, Houston Texans Toro Kids Club, Rocket 21, Marked Private and others. The Directory enables parents to make educated choices on which online services to pre-approve their kids' access by utilizing the PRIVO iD.

"Our personal information is something we should be able to share on our own terms with choice," said Denise G.Tayloe, CEO and co-founder of PRIVO.  "Creating a safe online environment that respects and protects child privacy is a top priority for so many parents and businesses. By pioneering custom tools like the Directory and PRIVO iD, PRIVO is making that experience easy, simple and safe for parents and companies alike."

"As a government agency built on engaging with today's youth and tomorrow's leaders, protecting children's online privacy is a top priority for NASA," says Nona Cheeks, chief of innovation partnerships programs (ITTPO) at NASA Goddard Space Flight Center.  "We are excited to be participating in PRIVO's directory as a means to engage safely with our youth community."

Tayloe will also be speaking at ChiTAG discussing: 

• Why online privacy matters
• Actionable insights for parents and businesses on protecting child privacy online
• A new and exciting educational tool for teachers and parents
• How companies can stay compliant and play by the rules

Attendees can visit the PRIVO/NASA Booth 201 Navy Pier Chicago, IL.

About CHITAG:

Chicago Toy & Game Week is a family of industry initiatives designed to encourage and promote the power and joy of invention in social, educational, and professional environments. The event allows media to convene and gain a greater understanding of the digital tendencies of today's youth, including how they navigate digital content and advertising.

About PRIVO:

Founded in 2001, Privacy Vaults Online, Inc., d/b/a PRIVO (pronounced ˈprī-vō), is a FTC-approved, neutral third-party Children's Online Privacy Protection Act (COPPA) Safe Harbor identity and consent service provider and recent NSTIC grant recipient. PRIVO enables websites, apps, games and other online services to comply with the COPPA when they interact with and market to children online under the age of 13 ("U13″). For more information visit www.privo.com

SOURCE PRIVO

Related Links

http://www.privo.com