Proactiv® Launches New Advanced Acne System With Skincare Benefits Called Proactiv+

Feb 07, 2013, 16:13 ET from Guthy-Renker

SANTA MONICA, Calif., Feb. 7, 2013 /PRNewswire/ -- The makers of Proactiv®, America's #1 acne-treatment system and a leader in acne treatment for almost 20 years,  introduced a new breakthrough system: Proactiv+. 


Ten years in development, Proactiv+ offers a revolutionary, smart way to attack acne while also delivering advanced complexion-enhancing skincare—all in one singular, elegant, easy-to-use 3-Step System.

Combining added medicine, cutting-edge Smart Target™ technology and luxurious, hydrating skincare ingredients, Proactiv+ is the spark to help customers cultivate and attain the clear + radiant skin they have always desired.

Introducing Proactiv+ Acne Treatment System

Key to this reimagined, reformulated system is its unprecedented Smart Target™ benzoyl peroxide technology, according to Proactiv+ developers Dr. Katie Rodan and Dr. Kathy Fields. Stanford-trained practicing dermatologists for more than 25 years, Dr. Rodan and Dr. Fields say that in the past, the challenge for topical acne medicines has been getting them into the pores and off the skin's surface where they can cause dryness and irritation. Now, with the Smart Target™ technology, the micronized benzoyl peroxide is drawn into the pore with laser-like precision to kill acne-causing bacteria. With more medicine in the pore, acne blemishes clear faster and breakouts decrease.

Also key, according to Dr. Rodan and Dr. Fields, is the introduction of a prebiotic, omegas and kojic and glycolic acids into the new 3-Step System for enhanced hydration and overall brightening.

"We want our customers to see their skin and their lives flourish. Our passion for acne treatment guided us through many years of research and clinical studies and the creation of new formulas for improved effectiveness," says Dr. Rodan.

Adds Dr. Fields, "Proactiv+ can take customers beyond having clearer skin to help them achieve the best skin they've ever had. They can achieve a more luminous, healthy-looking complexion with smaller-looking pores and visibly softer, smoother, more even-toned skin."

Here is how the twice-daily 3-Step System for Proactiv+ works:

Step One

The Skin Smoothing Exfoliator is a 4-in-1 daily face wash, acting as a deep cleanser, a medicated treatment for killing acne-causing bacteria, a glycolic acid toner and a mild exfoliator for visibly renewing and smoothing the skin's surface.



Step Two  

The Pore Targeting Treatment is a lightweight, leave-on acne medication utilizing the power of the Smart Target™ benzoyl peroxide. This treatment also contains glycerin to help skin retain moisture for a soft, radiant glow.



Step Three    

The Complexion Perfecting Hydrator delivers benefits for many of the most common problems of an acne-prone complexion. Using salicylic acid, moisturizers, a mattifier, soothing botanicals, a nourishing prebiotic and natural skin brighteners, Step Three addresses dryness and irritation, uneven skin tone, the appearance of unwanted pigmentation, excess oil and shine, visible redness and skin blotchiness, the appearance of enlarged pores, and a dull, ashy complexion.


The Proactiv+ line also includes other products to enhance the acne-fighting and skincare benefits. A companion product to the 3-Step System, the Skin Purifying Mask, is a maximum-strength, deep-cleansing 6 percent sulfur treatment. When used as an all-over mask or a spot treatment, the mask helps draw out impurities to clear acne blemishes and help prevent new breakouts from forming.

Proactiv+ is distributed by Guthy-Renker® and is available for purchase at or by calling 1-888-710-2161.

About Guthy-Renker, LLC

Guthy-Renker is one of the world's largest and most respected direct-marketing companies, with distribution in more than 68 countries.  Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high-quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the company has been credited with transforming the broadcast direct-marketing industry.  

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee/Board of Directors and now serves as chairman emeritus.  

Almost 20 years ago, Guthy-Renker introduced Proactiv Solution, leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction. Its direct-to-consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.




SOURCE Guthy-Renker