Proactiv® Wins PR News' 2013 Social Media Icon Award For Its Enhanced YouTube Channel

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Proactiv

May 09, 2013, 09:00 ET

SANTA MONICA, Calif., May 9, 2013 /PRNewswire/ -- Proactiv's custom YouTube Channel, the online video destination for America's #1 acne treatment system, received top honors in PR News' Social Media Icon Awards in the "YouTube: Individual Video or Channel" category.

Recognized as a brand that took chances, made incredible strides and understood the power of social media in public relations, Proactiv was honored by PR News for its enhanced YouTube channel that combines entertaining and educational content with e-commerce capabilities. 

Customers can watch behind-the-scenes commercial shoot footage that features celebrities like Naya Rivera, Kaley Cuoco and Julianne Hough, as well as product tutorials, how-to information, video responses to frequently asked questions and fan reviews all while staying engaged in the brand's social community through direct links to Facebook and a Twitter feed. These different components help the brand create an online destination for YouTube viewers to learn, shop and engage.

The Proactiv YouTube channel was designed by the social media strategy team at Guthy-Renker in partnership with Again Interactive.  The most unique aspect of the channel design is the integration of sales CTAs for specific products that are related to the content within each video, featured via a dynamic slider that appears next to the video player window on the channel.  The channel was also one of the first that fully leveraged in-video annotations to drive to e-commerce.

"The social media team at Guthy-Renker strives to create a social conversation with our consumer that reflects a friendly authority in acne skin care. While acne certainly isn't a fun topic to discuss, we challenge ourselves to find ways to drive and harness conversations around how aspiring to and achieving clear skin makes our customers feel," said Corrie Murphy, Vice President of Social Media and Public Relations at Guthy-Renker. "We are honored to be recognized for our work by our peers in the industry."

The Social Media Icon Awards also recognized two additional Proactiv social media campaigns with Honorable Mentions: the #ProactivWorks hashtag campaign in the "Twitter: Best Use of Hashtags" category and the Proactiv "Celebrity Swag" YouTube campaign in the "YouTube: Marketing Campaign" category.

For more information about the Social Media Icon Awards, visit http://www.prnewsonline.com/socialmediaiconawards2013/#31.

For more information on Proactiv, please visit the brand's social media channels:

About Guthy-Renker LLC

Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries.  Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.

More than sixteen years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction.  Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.

SOURCE Proactiv