Probiotics Market to Grow by USD 32.06 Billion (2024-2028) with Rising Prevalence of Digestive Disorders Boosting the Market, Report on AI Impact on Market Trends - Technavio

NEW YORK, Feb. 6, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The global probiotics market size is estimated to grow by USD 32.06 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 7.8%  during the forecast period. Rising prevalence of digestive disorders is driving market growth, with a trend towards introduction of new products. However, vendor concerns over product recalls  poses a challenge. Key market players include Anabio Technologies, Archer Daniels Midland Co., BioGaia AB, Chr Hansen AS, Danone SA, Dr. Willmar Schwabe GmbH and Co. KG, DuPont de Nemours Inc., Farmhouse Culture Inc., General Mills Inc., Kerry Group Plc, Lallemand Inc., Lifeway Foods Inc., Microbiome Labs UK Ltd., Nestle SA, Novozymes AS, PepsiCo Inc., Probulin Probiotics LLC, SANZYME BIOLOGICS PVT. LTD., SIG Group AG, Symrise Group, Thats it Nutrition LLC, Natures Bounty, Uncle Matts Organic, and Yakult Honsha Co. Ltd..

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Market Driver

Probiotics, beneficial microorganisms, are trending in the healthcare industry, particularly in preventive healthcare. Systematic probiotic strains, like Lactobacillus and Bifidobacterium, support gut health and immunity. With an aging population, consumer spending on probiotics for digestion and weight management is increasing. Diets high in junk food and processed foods contribute to intestinal inflammation, making probiotics essential nutrient boosters. Pharmacies, retail stores, and online platforms sell probiotic-rich foods like yogurt and functional dairy products. Pharmaceutical industries are also developing probiotic dietary supplements, chewable products, and delivery systems like fizzy powders and gummies. Consumers seek natural solutions for gastrointestinal situations and immunity strengthening. Demographic-specific probiotics cater to geriatrics, vegans, and those following a plant-based diet. Probiotics offer digestive health benefits, consolidating their position in the market. Consumer consciousness drives the demand for total nutritional value, flavorful probiotic baked goods, muffins, healthy bars, and snacks. Pharmacological solutions and probiotics coexist, providing comprehensive options for consumers. 

The probiotics market is experiencing growth due to the rising consumer preference for health solutions that are convenient and effective. On November 4, 2024, Bio-K+, a subsidiary of Kerry Group and a prominent probiotic industry player, introduced a new line of shelf-stable, multi-benefit probiotic capsules on Amazon USA. This launch marks a strategic move in expanding Bio-K+'s e-commerce presence. These capsules, which do not require refrigeration, support various wellness goals such as immune health, women's health, stress management, and bowel health. Utilizing Bio-K+'s proprietary probiotic strains, these capsules cater to the increasing demand for on-the-go health solutions. 

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 Market Challenges

• Probiotics market is thriving in the healthcare industry, particularly in the realm of preventive healthcare. With an aging population and rising consumer spending on health and wellness, the demand for systematic probiotic strains to maintain gut health is increasing. Intestinal inflammation, a common issue, can be addressed through probiotics. Consumers are increasingly conscious of their diet, with a shift towards natural solutions and plant-based diets. However, challenges include the need for effective delivery systems, such as fizzy powders, gummies, chewable products, and snacks, to ensure the survival of probiotics. Pharmaceutical industries and retail stores are capitalizing on this trend, offering probiotic dietary supplements and functional foods. Dairy-based products like yogurt remain popular, but lactose intolerance and veganism are driving demand for plant-based probiotics. Demographic-specific probiotics, such as those for geriatrics, are gaining traction. However, challenges remain, including the impact of junk food and processed food on gut health, the use of antibiotics and AGPs, and the nutrient requirements of various bacterial strains like Lactobacillus and Bifidobacterium. Pharmacological solutions and natural health solutions, such as enzymes and prebiotics, are being explored to address these challenges. In conclusion, the probiotics market presents significant opportunities for growth, particularly in the areas of digestive health benefits, immunity strengthening, and weight management. Consumer consciousness and microencapsulation technologies are driving innovation, while high temperatures and consolidation in the industry pose challenges. The future of probiotics lies in delivering natural solutions that meet the diverse needs of consumers.
• The probiotics market encounters challenges with product recalls, which can negatively impact consumer trust and brand reputation. In October 2023, Abbott Laboratories recalled over 226,000 packets of Similac Probiotic Tri-Blend baby food due to adverse reactions in preterm infants. Affected packets, distributed in Alabama, California, Florida, New York, and Texas, carry Lot No. 45002IP and Product No. 67397, with a Best By date of September 1, 2024. In August 2023, Ozona Organics, LLC voluntarily recalled certain liquid probiotic products due to potential microbial contamination, posing health risks.

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Segment Overview 

This probiotics market report extensively covers market segmentation by  

• End-user
• Human Probiotics
• Animal Probiotics
• Product
• Probiotic Functional Food And Beverage
• Dietary Supplements
• Animal Feed
• Geography
• APAC
• Europe
• North America
• Middle East And Africa
• South America
• Ingredient
• Bacteria
• Yeast
• Function
• Regular
• Preventative Healthcare
• Therapeutic

1.1 Human probiotics- The human probiotics market is primarily driven by the demand for products that enhance digestive health by maintaining a balanced gut microbiota. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. With growing scientific research on the gut-brain axis, consumers are increasingly seeking probiotics for additional benefits such as stress relief, mood enhancement, and cognitive function improvement. The rising incidence of digestive disorders like IBS, lactose intolerance, and IBD has significantly boosted demand. Culturelle Probiotics' "Made for Human Nature" platform and "Protect the Gut Microbiome" campaign aim to educate consumers on the importance of gut health and the adverse effects of modern lifestyles. Culturelle offers personalized probiotic solutions, catering to various aspects of health. The emphasis on personalized health and probiotic advancements is expected to fuel market growth. Overall, the human probiotics market is dynamic and evolving, driven by consumer health priorities.

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Research Analysis

Probiotics are live microorganisms that provide health benefits when consumed, particularly for gut health. They play a crucial role in preventive healthcare by enhancing the digestive system's function and supporting the growth of beneficial bacteria. Systematic probiotic strains, such as Lactobacilli and Bifidobacteria, help maintain gut health, reduce intestinal inflammation, and prevent gut-related disorders. The aging population's increasing health concerns and consumer spending on nutritional value have fueled the growth of the probiotics market. Probiotics are available in various forms, including yogurt, dairy products, and functional dairy products, as well as nutraceuticals and functional foods. Diet, meat consumption, and digestive function are significant factors influencing the demand for probiotics. Consumers seek these products to improve their overall health and well-being.

Market Research Overview

Probiotics, a type of live microorganisms, have gained significant attention in the healthcare industry due to their role in preventive healthcare. These beneficial bacteria play a crucial role in maintaining gut health by enhancing digestion, boosting immunity, and aiding in weight management. With an aging population and increasing consumer spending on health and wellness, the market for probiotics continues to grow. Diets high in junk food and processed items can negatively impact gut health, making probiotics essential nutrient boosters. Probiotics are available in various forms, including yogurt, baked goods, muffins, healthy bars, fizzy powders, gummies, chewable products, and probiotic dietary supplements. Systematic probiotic strains like Lactobacillus and Bifidobacterium are commonly used for their health benefits. Demographic-specific probiotics cater to the unique nutritional needs of different age groups, such as geriatrics. Pharmacies, retail stores, and online platforms are popular sales channels for probiotics. Consumers are increasingly conscious of their health and seek natural solutions to common gastrointestinal situations like diarrhea, constipation, bloating, and ulcerative colitis. Pharmaceutical interventions are being challenged by the growing popularity of probiotics and other natural health solutions. The probiotics market is witnessing consolidation as major players invest in research and development to improve delivery systems and expand their product offerings. High temperatures and pharmaceutical industries pose challenges to the market, but the focus on microencapsulation and natural health solutions is driving growth. Probiotics offer digestive health benefits, making them an essential addition to a healthy lifestyle.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• End-user
• Human Probiotics
• Animal Probiotics
• Product
• Probiotic Functional Food And Beverage
• Dietary Supplements
• Animal Feed
• Geography
• APAC
• Europe
• North America
• Middle East And Africa
• South America
• Ingredient
• Bacteria
• Yeast
• Function
• Regular
• Preventative Healthcare
• Therapeutic

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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