Procter & Gamble Showcases Future Friendly Products for Earth Month

MINNEAPOLIS, March 31, 2011 /PRNewswire/ -- In honor of Earth Month, Procter & Gamble (P&G) will offer valuable brandSAVER coupons on Tide Coldwater®, PUR® and Pampers® Cruisers redeemable at retailers nationwide, including Target.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/pg/47791/

(Photo:  http://photos.prnewswire.com/prnh/20110331/MM65194)

These future friendly products are designed to save water, save energy and reduce waste:

• Tide Coldwater offers up to 80% energy savings in ever load * (*By switching from warm/cold to cold/cold for all loads in a standard top loader machine with an electric water heater set at 140F.).
• By switching from bottled water to PUR faucet filtered water, you can save up to $600 a year** and make over a thousand bottles disappear*** (**Comparing the annual capacity and average price of PUR pitcher system and three refills to the corresponding number of average price of 16 oz. water bottles.) (***Based on average consumption of three bottles of water per household per day.)
• Pampers Cruisers with Dry Max are made with ten percent less average material weight**** and moms using Pampers Swaddlers and Cruisers today have generated 15 million fewer pounds of waste than in 2007***** (****Cruisers with Dry Max versus Cruisers 2007.) (*****Based on 2010 sales volume for Swaddlers/Cruisers.)

Tide Coldwater is also one of five sponsors of Target's special Earth Month reusable shopping bag, made from 100% recyclable Tyvek material. One million of these reusable shopping bags will be distributed to guests, while supplies last, at Target stores on April 17.

P&G's April 1 "Future Friendly" brandSaver will offer money-saving coupons on these products and others. In addition, Target will offer its guests a mobile coupon for $1.00 off Tide Coldwater. To learn more about saving money and water and reducing waste by taking small steps to make a difference, visit www.futurefriendly.com.

"Future Friendly uses science, innovation and unique partnerships to achieve meaningful results such as making it easier for consumers to find, select and use everyday products that will help reduce their use of natural resources," said Karen Schlosser, Associate Marketing Director, P&G. "By giving consumers good advice and easier access to trusted products they already use every day, we can do our part to enable consumers to live more environmentally aware lifestyles."

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands

SOURCE Procter & Gamble