Prodea Brings Digital Home to Life in MENA

Oct 18, 2010, 05:00 ET from Prodea Systems

GITEX TECHNOLOGY WEEK, DUBAI, UAE, October 18, 2010 /PRNewswire/ --

- Prodea Systems Aims to Equip Millions of Households With Intelligent Connected Solutions

Prodea Systems, a global technology innovator, today launched ROS, its award-winning intelligent digital home hub, in the Middle East and North Africa (MENA).

"The MENA region, with its diverse and 'digital native' population, has a demographic unlike any other in the world," said Anousheh Ansari, CEO and co-founder of Prodea Systems. "Its hunger for connectivity, content and the very latest in advanced consumer technology provides a perfect environment for our intelligent home solution, and this market continues to lead our business growth strategy."

Prodea's flagship intelligent digital home hub, ROS, features an innovative, intelligent multi-application platform, designed and engineered by Prodea with significant investment in research and development. Its technology has been validated by service providers and consumers worldwide as the first solution of its kind. It delivers on the promise of the connected digital home for all users, regardless of technical know-how. The combination of Prodea's white-label platform with managed services support creates a simple-to-use, personalised consumer experience that is accessible anytime, anywhere and through any device such as TV, PC, Mobile, iPad and iPhone.

Users can enjoy a host of multimedia functions, ranging from voice over IP (VoIP) and video conferencing, to video-on-demand, music hosting and popular social networking applications (including Twitter and Facebook), home security, e-health and e-learning services. Applications are presented in a user-friendly icon display that can be accessed from any device with a simple broadband connection. By integrating the solution with an online app store, consumers can continually grow their suite of applications and enhance their digital home experience.

Anousheh Ansari added, "Our innovative and robust product has already sparked interest amongst telecom providers and partners around the world. At GITEX this week we are introducing our multi-application solution in partnership with anayou under the "NXT" brand. Through agreements such as this, we open up a new spectrum of exciting broadband services for service providers and their customers across the region."

For more information and a demonstration, please visit us at the du stand at GITEX Technology Week, 17th - 21st October 2010.

About Prodea Systems

Prodea Systems, based in Plano Texas, is a privately held company formed by the Ansari family, inventors and proven entrepreneurs with a history of building companies based on industry-changing technologies. Prodea Systems is their latest endeavor to address the challenges of today's increasingly complex digital home and connected small business environment and combine state of the art technology and simplicity in a single command center for the everyday consumer.

The Prodea Systems platform provides a turn-key, white label solution for traditional and alternative service providers who require continuous and timely delivery of new and innovative services to their subscribers over the existing broadband infrastructure.

Prodea's solution uniquely enables carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players or laptops. Additional information can be found at

About anayou

Launched in 2010, anayou is the new brand name for 21st Century Digital Arabia Company Limited and a new online destination for Arabia.

anayou is a product of the du Media Lab, which has now been spun off as a separate company.

anayou aims to be one of the leading MENA-based digital services company across the web and mobile and digital TV landscape, providing an open marketplace to connect with and serve consumers.

It will offer high quality entertainment, gaming and sports content, in one place, in Arabic, English and French.

About Anousheh Ansari (CEO and co founder)

Anousheh Ansari is a Co-Founder and Chief Executive Officer of Prodea Systems, a market transforming technology, simplifying people's complex digital lifestyle.

As she launched her company, on September 18, 2006, she also blasted off for an nine-day expedition aboard the International Space Station and captured headlines around the world as the first female private space explorer. She also earned a place in history as the first astronaut of Iranian descent, the first Muslim woman, and the fourth private explorer to visit space. This was the accomplishment of a lifelong dream for her.

As a successful serial entrepreneur and active proponent of world-changing technologies and social entrepreneurship she, along with her family provided the title sponsorship for the Ansari X Prize, a $10 million cash award that helped launch a new era in private space exploration.

Prior to her Space ventures, Anousheh served as co-founder, chief executive officer and chairwoman for telecom technologies, inc. After earning three key U.S. patents and growing 100% sequential year over year, she successfully merged her company with Sonus Networks in a major financial transaction.

Anousheh is a member of the X Prize Foundation's Vision Circle, as well as its Board of Trustees. She currently works to enable social entrepreneurs to bring about radical change globally, with organizations such as ASHOKA, which supports social entrepreneurship around the world, including the Middle East and Central Asia.

Anousheh is a life member in the Association of Space Explorers and on the advisory board of the Teacher's in Space project. She has received multiple honors, including the World Economic Forum Young Global Leader, Ellis Island Medal of Honor and the Ernst & Young Entrepreneur of the Year Award for Southwest Region.

SOURCE Prodea Systems