Product Of The Year USA And "SHEfinds" Team Up As Official Partners For The 2018 Award Show

SHEfinds to announce the 2018 Product of the Year Winners on awards night

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Dec 20, 2017, 05:00 ET

NEW YORK, Dec. 20, 2017 /PRNewswire/ -- Product of the Year USA, the world's largest consumer-voted award for product innovation, today announced that Manhattan-based women's lifestyle digital outlet, SHEfinds, has been named the official media partner for its annual Awards Show in 2018.

Now in its 9th year, Product of the Year USA will reveal its 31 winners at next year's ceremony held in New York City come February 8, 2018. Through this partnership, SHEfinds will be the first media publication to announce the winners for that evening. This year's product categories range from Alcohol, Food and Frozen Sides to Skin Care, Home Products, Pet Care and more.

"We are thrilled to announce that SHEfinds is our 2018 Awards Show Media Partner," said Mike Nolan, CEO of Product of the Year. "SHEfinds' audience is not only our winner's target consumer, they are also generally speaking, the peer power behind the votes. They are in search of the best products on the market, and are continuously seeking shopping guidance as the industry is saturated with new products every day.

Each year, Product of the Year winners are voted on by 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer research, to determine the latest in product innovation. Product of the Year winners receive the stamp of approval for quality and innovation, helping consumers decipher which products to purchase for their lives.

"We're thrilled to be working with Product of the Year USA to help unveil 2018's winning products. Connecting busy women with the latest, greatest, newest and coolest products is central to what we do at SHEfinds. Teaming up with Product of the Year is a natural partnership for us and we can't wait to share more info on this year's winners on February 8, 2018," said Michelle Madhok, CEO of SHEfinds.com and Online Shopping Expert.

For more information on Product of the Year USA, please visit: www.productoftheyearusa.com

About SHEfinds:
SHEfinds connects busy women with the best products, services, sales and deals around the web. With over 2 million devoted, shopping-savvy monthly visitors, SHEfinds cuts through the clutter and curates the items women need to enjoy their life and treat themselves. SHEfinds was founded by online shopping expert Michelle Madhok in 2004 and is headquartered in New York City.

About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.

SOURCE Product of the Year