NEW YORK, April 1, 2014 /PRNewswire/ -- On April 1, 2014 Product of the Year will begin accepting entries for its 2015 Award program. Product of the Year is the largest consumer award for product innovation and has announced 123 winners across 84 distinct categories over the last 6 years.
Winners of Product of the Year are able to activate a multi-channel merchandising program utilizing the Product of the Year logo, which is a recognized and proven driver for increasing sales and distribution of new products.
To determine winners, Product of the Year partners with TNS, a leading consumer research company, to conduct one of the largest consumer surveys designed to recognize the most innovative products entering the competition. Winning products are selected by over 40,000 active consumers nationwide.
This year's winners, honored at an award ceremony on February 11th in New York City at the Edison Ballroom, were featured on the cover of Parade Magazine to over 59 million readers as well as in a segment on ABC's The View.
"Product of the Year is a celebration of innovation within the products that touch our lives every day," says Rich Fryling, Managing Director of Product of the Year USA. "Our winners are leaders in product innovation. And Product of the Year is not only an acknowledgment of their incredible hard work, but it is also an engine to help drive sales and distribution."
Companies introducing new, innovative products are invited to join the ranks of marketers like SC Johnson, ConAgra Foods, Inc., Johnson & Johnson McNeil PPC Inc., Microsoft, General Mills Pinnacle Foods, Kimberly-Clark Corporation, GlaxoSmithKlein Consumer Healthcare, Nestle USA, Mars Chocolate North America, Reckitt Benckiser Group, SodaStream and many more in the nation's largest consumer survey on product innovation.
Product of the Year's 2014 logo may already be seen on packages and in marketing campaigns of many of this year's 23 winners, which include Huggies™ Designer Tubs, SK Energy Shots, Dial Coconut Water, Weight Watchers Smart Ones Oatmeal, Starburst Fruit Flavored Candy Corn, Skinny Cow Divine Filled Chocolates, Finish® Quantum® Power & Free, Eggland's Best Eggs, Weight Watchers Smart Ones Soup, El Monterey® Nacho Cheese Shell Shocker Taquitos, SodaStream Source, Mint-X Rodent Repellent Trash Bags, Cabot Premium Wood Finish, Resolve Max Power Gel, Dial Kids Body + Hair Wash, ALDI SimplyNature Squeezable Fruit, Woolite Everyday, Le Savonnier Marseillais All-Purpose Soap, Right Guard Xtreme Fresh, Adams™ Flea & Tick Home Spray, Duncan Hines® Decadent Red Velvet Cupcake and others.
U.S. shoppers will be called upon to vote and select a new generation of winners who will earn the Product of the Year endorsement in their product category to be announced in early 2015. Eligible products must be launched since January of 2013 and demonstrate meaningful product innovation. The final deadline to enter products is September 15, 2014. To enter a product and for more information, please visit www.productoftheyearusa.com or call 212-213-0600.
About Product of the Year:
Established 27 years ago, Product of the Year currently operates in 40 countries with the same purpose: Help manufacturers drive sales and guide consumers to the best products in their market. Backed by the votes of 40,000 consumers, the distinct red Product of the Year logo serves as shortcut for shoppers in identifying quality product innovation. For manufacturers, the award is a powerful marketing tool proven to increase retail distribution and sales. Product of the Year accepts entries every year from products that demonstrate leading innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
TNS is the world's largest custom research agency, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world's largest research, insight and consultancy network. Please visit www.tnsglobal.com for more information.
Product of the Year USA
SOURCE Product of the Year USA