ORLANDO, Fla., Dec. 14, 2010 /PRNewswire/ -- Swiss timekeeping legend TAG Heuer joins forces with Zoomius, the world leader in motorsports business process automation software, to create TAG Heuer Track Intelligence, the premier end-to-end management system for motorsports.
TAG Heuer, the reference standard for high-level sports chronographs and timing instruments since 1860, is pleased to announce a new strategic partnership with Zoomius, a specialist in the creation of software specifically tailored to the motorsports industry. The collaboration has resulted in the creation of "TAG Heuer Track Intelligence," the most advanced end-to-end motorsports event management platform in the world.
"Partnering with Zoomius allows TAG Heuer to extend our pursuit of ultimate precision from timekeeping into all aspects of successful motorsports management," says Jean-Christophe Babin, TAG Heuer's President and CEO. "Our brands and expertise are a perfect fit. Zoomius provides cutting-edge cloud technology to allow customers to streamline their entire operation. From Customer Relationship Management, financials, online registration, at-event management, race control and timekeeping, though to publishing results and laptimes interactively online, Track Intelligence captures decades of racing experience from people who have raced and run successful race organizations."
"We are delighted to be welcomed into the legendary TAG Heuer family," says Chris Keane, CEO of Zoomius Inc. "For one-hundred and fifty years TAG Heuer has been the standard for precision timing, with an illustrious and unmatched involvement in motorsports."
While talking about TAG Heuer Track Intelligence clients, Keane continues, "Whether or not clients choose to utilize the superior performance and precision of TAG Heuer Professional Timing equipment, we help track-based organizations of all sizes boost revenue, save time and money, reduce dependence on key staff and streamline their entire operation."
TAG Heuer Track Intelligence, available immediately, is a cloud-based Software-as-a-Service management platform specifically tailored to motorsports. Track Intelligence is customized to meet the individual needs of every client, handling everything from registration through to smartphone access to results.
About TAG Heuer
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss brands. The Swiss brand draws upon its active engagement in the world of sports to create the most accurate timekeeping instruments in the world. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500 from 2004 to 2006, TAG Heuer, in a constant quest for innovation and precision, continues to aim ever higher, as reflected by its recent partnerships with Lynx System Developers, Inc., the world leader in digital sports technology, or the FIM (International Motor Cycling Federation).
About Zoomius Inc.
Zoomius is the industry leader in information systems for track-based businesses. Zoomius specializes in providing systems to streamline operations and reduce costs for track organizations of all sizes. Zoomius provides completely integrated solutions to some of the largest club racing organizations in the United States. For more information, please visit http://www.trackintel.com
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SOURCE Zoomius Inc.