ProfNet Experts Available on Antibiotic Resistance, Seasonal Affective Disorder, More

NEW YORK, Dec. 9, 2016 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• The Global Threat of Antibiotic Resistance and Strategies to Combat the Threat
• How to Cope With Seasonal Affective Disorder
• Will Plummeting Temperatures Drive Millions of Americans Into Depression?
• Doing Good by Being Well
• Oakland Warehouse Fire: The Importance of Situational Awareness

MEDIA JOBS

• Food Editor – The Culture Trip
• Travel Editor – The Culture Trip
• News Assistant – Law360

OTHER NEWS & RESOURCES

• 11 Must-Join Slack Communities for Writers and Creators
• How to Win When Hosting a Twitter Contest
• 3 Content Marketing Hacks Driven by Listening

EXPERT ALERTS:

The Global Threat of Antibiotic Resistance and Strategies to Combat the Threat
Ankit Mahadevia
Founder and CEO at Spero Therapeutics
Spero Therapeutics
"Just as governments place global warming and economic development as a top agenda item, they also must continue to recognize the severity of antibiotic resistance -- by continuing to identify and develop incentives that support reasonable financial returns for biotech and pharmaceutical companies, along with ongoing development of new antibacterials that could have the potential to one day save the human race."
Dr. Mahadevia can discuss topics related to the global threat posed by increasing antibiotic resistance and strategies that are underway to combat the threat. Topics include, but are not limited to: clinical pathways for new antibacterials; global public policy incentives aimed at increasing funding for antibacterial research and development; the state of the current antibiotic pipeline; and the unique solutions his company, Spero Therapeutics, is exploring. In terms of recent events, Dr. Mahadevia can discuss the 21st Century Cures Act and how it impacts drug development and approval process. As the founder of five life science startups and a former venture partner at Atlas Venture, Dr. Mahadevia can also discuss the challenges faced by early stage life science companies looking to attract investment and navigate the clinical and regulatory pathways necessary to bring new solutions to the market.
Dr. Mahadevia is establishing himself as a force within the biopharmaceutical field. He has already founded five biotech startups: Annovation Biopharma, Rana Therapeutics, Rodin Therapeutics, Synlogic, Inc. and Spero Therapeutics, where he is currently the president and CEO. Annovation was acquired by Medicines Co., while Rana, Rodin and Synlogic have remained in business and raised over 120 million in venture capital and 900 million worth of partnership bio dollars. Dr. Mahadevia was also involved in the formation of Nimbus Therapeutics and Arteaus Therapeutics – which was acquired by Eli Lilly.
Website: http://sperotherapeutics.com
Contact: Katie Wagner, [email protected]

How to Cope With Seasonal Affective Disorder
Richard Shane, Ph.D.
Founder and Behavioral Sleep Expert
Sleep Easily
We are closing into the shortest day of the year. The lack of daylight hours can wreak havoc on our psyche. There are some simple changes you can make to help cope with seasonal affective disorder (SAD). Says Dr. Shane: "Try a few steps like getting as much sunlight as possible and you can reduce the impact of Seasonal Affective Disorder and feel more in charge of your life this winter."
Dr. Shane is a sleep expert and psychotherapist with 25 years' experience in a clinical setting. Author of the "Sleep Easily Method Sleepguide," Dr. Shane can offer suggestions on how to better adapt to SAD.
ProfNet Profile: www.profnetconnect.com/drshane
Website: http://www.sleepeasily.com
Contact: Mary Cochran, [email protected]

Will Plummeting Temperatures Drive Millions of Americans Into Depression?
Dr. Frieda Birnbaum
Research Psychologist, Psychoanalyst
According to the Mayo Clinic, Seasonal Affective Disorder (SAD) is a type of depression that's related to changes in seasons -- SAD begins and ends at about the same times every year. If you're like most people with SAD, your symptoms start in the fall and continue into the winter months, sapping your energy and making you feel moody. Says Dr. Birnbaum: Lack of sunlight and bitter cold temperatures over a prolonged period of time can cause Seasonal Affective Disorder. When our bodies are in discomfort, it impacts our mental state of well-being. This disorder can be challenging for some, especially those who already have depression tendencies. There are a number of ways to treat the symptoms of SAD. One of them is to find ways to appreciate the good things about winter. If winter is forcing you to be indoors more often, you can utilize that time to organize and do administrative work on your home. You can also use this time to catch up on your favorite TV series. Because of what you're doing with your time now, you'll be able to experience more outdoor activities in the spring and summer."
Based in the New York metro area, Dr. Birnbaum is author of "Life Begins at 60: A New View on Motherhood, Marriage, and Reinventing Ourselves." She's an expert on depression, women's issues, and attaining happiness.
Contact: Ryan McCormick, [email protected]

Doing Good by Being Well
Sam Salbi
CEO
FitLyfe
'Tis the season for charitable giving, particularly among companies that look for ways of supporting "pet" causes at this time of year, both as an expression of good corporate citizenship and as a healthy way of promoting company values, culture and esprit de corps. It's also the time of year when people start thinking of making changes in the year ahead, with improved diet and fitness usually at the head of the list. Charitable giving and employee wellness may seem unrelated, but Salbi believes they ought to go hand-in-hand and can actually be mutually supporting: "Company-wide health challenges can be effective in motivating people to be more proactive in making positive behavior, even life changes. It's more fun and gets the competitive juices flowing -- but as we've found in helping companies develop wellness and population health strategies, tying these challenges to a charity of choice makes it more meaningful, particularly this time of the season. And the more meaningful the activity, the more fully engaged the participant, which can have lasting positive impact."
Bio: http://www.profnetconnect.com/fitlyfe
Contact: Charles Epstein, [email protected]

Oakland Warehouse Fire: The Importance of Situational Awareness
Joe Alton, M.D.
Disaster Preparedness Expert
"Situational awareness involves understanding what's going on in your immediate vicinity that might be hazardous to your health. I don't mean secondhand smoke here; I'm talking about knowing what dangers may exist that you can avoid or abolish with your actions. Especially important for soldiers in a combat zone, it's now become just as important for the average citizen in any large crowd. The situationally aware person is in a constant state of what I call 'Yellow Alert,' a relaxed awareness of their surroundings. At Yellow Alert, a concert-goer has a much better chance to identify threats than someone with their nose buried in their smartphone. Although many might enjoy the use of recreational drugs, like marijuana or ecstasy, it's much safer to have your wits about you at these events. Mentally marking nearby exits, fire extinguishers, and alarms when you first arrive will allow you to have a plan of action if the worst happens. A good spot at a concert is front and center, but you might be safer at the fringe of the crowd. In the center, your choice of escape route is governed by the crowd rather than good judgment.
Joe Alton, M.D., is a disaster preparedness expert, member of the Wilderness Medical Society, and New York Times/Amazon bestselling author of "The Survival Medicine Handbook: THE essential guide for when medical help is NOT on the way" and other books. Dr. Alton has also written the just-released and timely "The Zika Virus Handbook." He is a well-known speaker and host of The Doom and Bloom Survival Medicine Hour syndicated podcast.
Website: http://www.doomandbloom.net
Contact: Ryan McCormick, [email protected]

MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Food Editor – The Culture Trip
• Travel Editor – The Culture Trip
• News Assistant – Law360

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

·         11 MUST-JOIN SLACK COMMUNITIES FOR WRITERS AND CREATORS. With the end of

• the year fast approaching, goals and resolutions come to mind as we look toward a new year. A great way to get ahead -- in building your career or personal brand -- is to connect with like-minded individuals beyond your everyday tribe of supporters. Slack is a great place to start. This resource created for teams serves as a chat room for thousands of communities out in the wild and across the globe. Here are 11 Slack communities we recommend for journalists, bloggers, and other creators to help keep you learning and growing in 2017: http://bit.ly/2fOaJhG
  
  
• HOW TO WIN WHEN HOSTING A TWITTER CONTEST. Even with a large social media following, getting your audience to engage online is increasingly challenging. One of the most engaging tactics you can employ on Twitter is hosting a contest. It gives your followers a chance to interact with you or your brand, and provides them with a larger spotlight the same way trending hashtags do. It also gamifies the whole experience. However, many bloggers and brands shy away from hosting a Twitter contest out of fear that there will be no one who participates – or, worse, they pour time, effort and resources into a Twitter contest that fails to garner any reaction. Luckily, there are a few key tips you can follow to ensure your audience plays along: http://bit.ly/2g057jb
  
  
• 3 CONTENT MARKETING HACKS DRIVEN BY LISTENING. Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results. Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place, here are three things that you should track and analyze to improve content performance: http://prn.to/2guC6g6

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