ProfNet Experts Available on Boeing's Brand Management, Mobile Healthcare

NEW YORK, March 18, 2019 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

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EXPERT ALERTS

• Boeing's Potential Branding Issues 
• Mobile Healthcare: An App Is Not a Strategy  

MEDIA JOBS

• Business News Editor – Real Estate Alert (NJ)
• Editor, Heard on the Street – The Wall Street Journal (NY)
• Reporter, Machine Learning – machineByte (NY / IL)

OTHER NEWS & RESOURCES

• These 10 sites are overflowing with beer, wine, and spirits news
• International Women's Day: 5 Lessons from Media Entrepreneurs to #BalanceforBetter
• Blog Profiles: Food & Recipe Blogs

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EXPERT ALERTS

Boeing's Potential Branding Issues
David Gerzof Richard
Senior Affiliated Faculty
Emerson College
Richard can speak about the potential branding issues with Boeing since the crashes of the 737 Max aircraft: "The Boeing Brand has been sterling for quite some time. In the case of the 737, it was positioned against the Airbus competitive product, the A320, as superior. The A320 is a fly-by-wire aircraft, which was claimed to be not as safe due to the higher number of failure points. Oops. Now with two 737 Max 8 crashes looking very similar to each other, so much so that even the U.S.'s 'America-First' president has grounded the U.S.-made aircrafts. I believe now is Boeing's opportunity to show that it truly is a safety-first brand and do whatever it takes, for as long as it takes to get to isolate the problem, then rectify it some way that not only solves the problem but makes the fleet even safer than before."
An entrepreneur and public relations executive in addition to his position at Emerson, Richard is available to discuss corporate branding mistakes, missteps and strategy. Outside of Emerson College, he is the founder and CEO of BIGfish PR, an award-winning tech PR agency located in Boston.
Website: www.emerson.edu
Contact: Michelle Gaseau, [email protected] 

Mobile Healthcare: An App Is Not a Strategy
Navya Singh
CEO
wayForward
There’s no shortage of mobile health tools for accumulating data -- everything from monitoring your sleep to tracking your moods. But once you’re able to quantify your REM sleep or anxiety levels, what then? Without a medical or clinical background, few are competent to evaluate these numbers, let alone determine the most efficacious treatment plan.
Dr. Singh says: “Mobile health technology fosters continuous, more robust, even more accurate data collection. When data-driven, evidence-based health apps are supported by accessible clinical expertise, screening, diagnosis and treatment for mental and behavioral health issues become more precise and effective. Hence, an app in itself is not a strategy – neither is it a viable treatment strategy or a sustainable business strategy for companies looking to lower healthcare costs. Behavioral and mental health is a fundamentally human enterprise. Technology today is helping reach and engage large and underserved segments of the population, but in order for it to be truly effective, it also must be backed by expertise and provide on-demand access to human experts for personalized support and treatment.”
ProfNet Profile: http://www.profnetconnect.com/navya/
Website: www.wayforward.io
Contact: Charles Epstein, [email protected]

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MEDIA JOBS

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://www.cisionjobs.com/jobs/united-states/

• Business News Editor – Real Estate Alert (NJ)
• Editor, Heard on the Street – The Wall Street Journal (NY)
• Reporter, Machine Learning – machineByte (NY / IL)

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OTHER NEWS & RESOURCES

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• THESE 10 SITES ARE OVERFLOWING WITH BEER, WINE, AND SPIRITS NEWS. Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for beer, wine, and spirits news: https://prn.to/beerwinespiritssites
• INTERNATIONAL WOMEN'S DAY: 5 LESSONS FROM MEDIA ENTREPRENEURS TO #BALANCEFORBETTER. Media is becoming a better and more empowering space: https://prn.to/womensday5lessons
• BLOG PROFILES: FOOD & RECIPE BLOGS. Allll the food. Here are 4 blogs we love to keep us cooking: https://prn.to/foodandrecipeblogs

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