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Pokemon Go's Successful Launch Has Much to Teach Marketers About Consumers
PR Damage Control for Rio Tourism
When Business Owners Divorce
Senior Writer – CNN International (GA)
Social Media Producer – ABC News (NY)
Breaking News Reporter – Press of Atlantic City (NJ)
OTHER NEWS & RESOURCES
Covering the Democratic Convention?
Breaking Into Writing for Children and Families
11 Ways to Captivate Your News Audience With Snapchat Stories
Pokemon Go's Successful Launch Has Much to Teach Marketers About Consumers Kate Muhl Research Director CEB "Everybody's talking about what's behind Pokemon Go's early success, but most of the discussion has missed key consumer factors driving the launch. First, for young consumers, augmented reality is already reality. Today's teens have been looking at the world through a smartphone lens since they were riding in a booster seat, so the tech Pokemon Go represents isn't new – it's normal. Second, tech-enhanced, gamified fitness is key to how Gen We and younger Millennials manage their health, something today's young people are comparatively passionate about. Pokemon Go offers young consumers the kind of engaging tech-fueled fitness experience they've been waiting for. Finally, you're never too young to be nostalgic, and today's young consumers scratch their nostalgia itch with highly immersive 'in real life' experiences like Pokemon Go." Muhl is a research director at CEB, a best practice insight and technology company. Website: www.cebglobal.com Contact: Donavan Thomas, [email protected]
PR Damage Control for Rio Tourism Roland Rust Marketing Professor University of Maryland'sRobert H. Smith School of Business With the Olympics spotlight on Rio de Janiero, its acting governor Francisco Dornelles recently warned that the games are headed to a "big failure." He also called his state's health care system "calamitous," and said his government's policy of paying workers' salaries in installments "is a form of slave labor." These messages also became a backdrop for the "Welcome to Hell" airport banner greetings to Rio visitors from local police. Rust says: "Right now, Rio is a tourism [PR] disaster. Any quick PR happy talk downplaying the severity of the negatives will be seen as obvious whitewash, which means there is no quick fix for Brazil's PR nightmare. Brazil officials can only be happy that NBC, in its own interest, will want to focus only on the games and downplay the negative aspects. This, more than anything, will help Brazil's PR issues in the United States." "Brand harm" is part of Rust's research focus. He founded and serves as executive director of two UMD-Smith research centers: the Center for Excellence in Service and Center for Complexity in Business. He also is an international research fellow at Oxford University's Center for Corporate Reputation. Bio: http://www.rhsmith.umd.edu/directory/roland-rust Contact: Greg Muraski, [email protected]
When Business Owners Divorce Douglas Doyle Law Partner DeCotiis, Fitzpatrick & Cole, LLP "At the end of the day, a company will be a split, and it is of paramount importance that there still be as business and assets standing at the end. Any lawyer can litigate, but it takes an expert for there to be a little pain and expense as possible." Based in the greater New York City area, Doyle represents companies in complex business divorce cases and settlements. He also represents corporate companies in their merger or acquisition of other corporate entities, both nationally and globally. Website: http://www.decotiislaw.com Contact: Michael Makarski, [email protected]
Breaking News Reporter – Press of Atlantic City (NJ)
OTHER NEWS & RESOURCES:
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COVERING THE DEMOCRATIC CONVENTION? Whether you're physically in Philadelphia or reporting remotely, convention news can be delivered directly to your inbox. As the exclusive press release distributor for both conventions, PR Newswire is distributing speech copy, podium schedules and other convention announcements via the PR Newswire for Journalists media site. More details: http://bit.ly/2aqlCBv
BREAKING INTO WRITING FOR CHILDREN AND FAMILIES. Are you interested in writing for kids? In our latest Twitter Q&A, we spoke with Karl Beckstrand, an award-winning author of 15 multicultural books and more than 40 e-book titles. Beckstrand discussed how to find ideas and inspiration, working with illustrators, hiring a publisher vs. self-publishing, marketing your book and more: http://prn.to/29C1UQb
11 WAYS TO CAPTIVATE YOUR NEWS AUDIENCE WITH SNAPCHAT STORIES. Snapchat is broadening its appeal beyond its fanatical teen base. The Wall Street Journal reported last week that 14 percent of U.S. smartphone users over age 35 are now on Snapchat. With critical mass achieved and a rapidly growing user base of older millennials and above, mainstream adoption now may be firmly cemented. This is good news for those in the media and blogging world who are looking for new ways to reach these previously untapped demographics – in addition to younger generations. Here are some tips for growing your brand and audience through Snapchat stories: http://bit.ly/29XDfuL