ProfNet Experts Available on Female Role Modeling, Sales Funnels, Finance, More

NEW YORK, Feb. 26, 2018 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free. Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• Female Role Modeling via Black Panther
• Tips and Hacks to Get the Best Travel Deal
• Sales Funnel: Your Yellow-Brick Road
• 3 Reasons You Can't Trust Your Personal Balance Sheet

MEDIA JOBS

• B2B Editorial – ITP Business (Dubai)
• Metro Editor – Seattle Times (WA)
• Bureau Chief, Greater NY – The Wall Street Journal (NY) 

OTHER NEWS & RESOURCES

• 5 Questions: Andrew Harper
• Black Media Powerhouses: Celebrating News Icons of the Past, Present, and Future
• Blog Profiles: Alternative Music Blogs

-------------------------------------------------------------------

EXPERT ALERTS

Female Role Modeling via Black Panther
Hank Boyd
Clinical Professor of Marketing, Robert H. Smith School of Business
University of Maryland
Boyd is available to discuss character marketing via Marvel Studio's "Black Panther," especially related to the authoritative and STEM roles of the female characters: "Unlike in so many superhero films, the female characters in 'Black Panther' have authoritative roles. They counsel T'Challa after his rise to power, they protect him as part of the all-female army. T'Challa's sister, Shuri, is a positive female STEM role model, a scientist doing vital technological work on Vibranium (the strongest substance on Earth and found only in Wakanda). She's STEM all the way. With this character, once again, you have to applaud. The filmmakers, they got it right. They have captured something that will inspire generations of young African-American women."
An attorney and expert in consumer behavior, Boyd has consulted for the NFL, as well as for the likes of SAIC, Verizon and Progressive Insurance, which tapped him to help create its marketing campaign targeting Super Bowl 50 viewers.
Expert contact: [email protected]
PR Contact: Greg Muraski, [email protected] 

Tips and Hacks to Get the Best Travel Deal
Natasha Rachel Smith
Personal Finance Expert
TopCashback.com
"To ensure you get the best price, do your research and shop around for the cheapest deal. Visit popular sites and apps such as SkyScanner, Hopper, and Skiplagged to find the cheapest flights and destinations. You can also shop via a cashback site. Avoid spending more than you have to, whether it be a short stay or long weekend. Bundle your savings by signing up for email newsletters from hotels so you're notified when there is a sale or price drop, and use a rebate site to score additional cashback on your savings."
Smith is available to share tips, hacks or insight on all things money-related, including ways to save, shopping/consumer insight, insurance, credit cards and travel. A personal finance expert, travel guru and consumer affairs champion at TopCashback.com, Smith is a cheerleader of financial literacy and wishes it was an integral part of the country's education system. Originally from London, Smith moved to Montclair, N.J. several years ago to launch and run the American arm of the British-owned TopCashback brand, a global consumer empowerment and money-saving portal company. Natasha's money-saving tips have been featured on USA Today, MSN, Today.com, Newsday, CNET, Insider, the Daily Mail and many more media outlets. She is based in New York.
Contact: Chelsea Hudson, [email protected] 

Sales Funnel: Your Yellow-Brick Road
Julie Stoian
Digital Marketing Consultant and Tech Coach
ClickFunnels
"What exactly is a sales funnel? It's your yellow-brick road. It's the guiding path for people who have no idea who you are, taking them on a journey to discovering you, buying from you, and becoming a loyal fan. In its most basic form, a sales funnel is a series of webpages, emails, texts, and messenger bots -- basically lines of communication. In the pre-digital days, a sales funnel would look something like a newspaper ad with a phone number, which would lead to a call, which would lead to the customer going to the shop and hopefully making a purchase. In the digital world, we use webpages, emails, and texts to communicate all our deals and offers."
Stoian is a digital marketing consultant and tech coach who is making her mark on the internet through her popular brand Create Your Laptop Life. She has inspired and equipped thousands of up-and-coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses. After a rocky divorce and unexpected pregnancy in 2014, Stoian transformed her passion for internet marketing into a sustainable seven-figure business by using ClickFunnels as a primary tool for herself and her clients. Her success made Stoian one of ClickFunnels' 2 Comma Club winners. She has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs. Off the internet, she is a mom of four as well as a musician, foodie, and theater buff.
Online Press Kit: http://clickfunnels.onlinepresskit247.com 
Website: https://www.clickfunnels.com 
Contact: Michelle Tennant, [email protected]

3 Reasons You Can't Trust Your Personal Balance Sheet
Pamela Yellen
President
Bank On Yourself
"Your personal balance sheet can tell you a lot, but it may not be telling you everything. When it comes to calculating the net worth of retirement accounts, your balance sheet can be extremely misleading -- and not in your favor. For instance, consider: 1) Hidden Tax Hit: If you have $300,000 in an IRA, 401(k) or other traditional retirement account (other than a Roth IRA), those accounts would be listed as a $300,000 asset, but you will face significant income tax liability. Whenever you take money out of your traditional retirement account, you'll owe income tax on every dollar you remove. For a taxpayer in the 25 percent bracket, that amounts to $75,000 you have to pay Uncle Sam, and $225,000 you get to keep. 2) Estate Impacts: If you die before you've withdrawn all the money from your traditional retirement account, what's left will go to your beneficiaries -- and Uncle Sam will look to them to pay the income tax you owe. In addition, your family may have to pay estate tax on your retirement money they inherit. 3) Retirement Account Values Are Subject to Drastic Change: Your balance sheet shows the estimated worth of your assets if you could sell them today at fair market value. It does not tell you what they would be worth if the market tanks, or even if it soars."
Yellen is a financial investigator and the author of two New York Times best-selling books, including her latest, "The Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future." Yellen investigated more than 450 financial strategies, seeking an alternative to the risk and volatility of stocks and other investments, which led her to a time-tested, predictable method of growing wealth now used by more than 500,000 Americans.
Online Press Kit: http://pamelayellen.onlinepresskit247.com 
Website: https://www.bankonyourself.com 
Contact: Jennifer Thomas, [email protected]

****************

MEDIA JOBS

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• B2B Editorial – ITP Business (Dubai)
• Metro Editor – Seattle Times (WA)
• Bureau Chief, Greater NY – The Wall Street Journal (NY)

***************** 

OTHER NEWS & RESOURCES

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• 5 QUESTIONS WITH ANDREW HARPER: WHERE VACATIONS ARE HEADED IN 2018 AND BEYOND. We spoke with Andrew Harper CEO Crista Bailey about the magazine and its future direction. From vacation hot spots to editorial direction, here's what Bailey told us about the Great American Vacation: http://prn.to/harpertravel
• BLACK MEDIA POWERHOUSES: CELEBRATING NEWS ICONS OF THE PAST, PRESENT, AND FUTURE. Who are the African-Americans writers, reporters, and editors whose stories we read and watch every day? Here are 25 outstanding journalists who stood out to us, 10 of whom we profiled. You may recognize some names; others are up and coming: http://prn.to/blackmediaicons
• BLOG PROFILES: ALTERNATIVE MUSIC BLOGS. Each week, PR Newswire's Audience Relations team selects an industry/subject and profiles a handful of sites that do a good job with promoting and contributing to the conversation. This week, they look at a few alternative music blogs: http://prn.to/altmusicblogs

****************

PROFNET is an exclusive service of PR Newswire.

To contact ProfNet: [email protected] or 800-776-3638, ext. 1

SOURCE ProfNet

Related Links

http://www.profnet.com