Proformative Reaches 40,000 Community Member Milestone, Reports Record-Breaking Site Traffic

Surging Momentum Highlighted by 100,000 Unique Visitors in August, Solidifies Leadership Position as Largest Online Community of Senior Corporate Finance Executives

Sep 17, 2013, 11:07 ET from Proformative

SAN JOSE, Calif., Sept. 17, 2013 /PRNewswire/ -- Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced strong momentum in key areas of its business as the company has reached its 40,000 member milestone to solidify its leadership position as the largest and fastest-growing online community and resource for senior corporate finance executives.


As one of the most critical business metrics directly reflecting the strength and growth of the online community-based company, site traffic has continued to surge on —following a steep upward trend since the company was founded in 2009. Fueled by a virtuous cycle of contributed content from a fast growing membership of corporate finance practitioners and subject-matter experts, has continued to climb in search engine rankings month after month, resulting in a steady trend of record-breaking site traffic statistics.

The company is today reporting that its most recent figures reveal all-time highs for July and August, when the site recorded close to 100,000 unique visitors—almost tripling the number from just one year ago. Over the past 12 months, the site recorded more than 2,000,000 page views from its target audience of decision-makers—consisting primarily of CFOs and senior corporate finance, accounting, and treasury-related executives—which to date have also collectively contributed more than 15,000 content assets alone in the community Q&A section.  

Proformative Exchange: Gaining Traction and Building Critical Mass

Recently launched this summer, Proformative Exchange™ —a platform supporting the consideration and selection of high-value, complex corporate finance products and services—has contributed to increased site traffic, with Exchange gaining traction as a leading vehicle for collaborative online procurement decision making. In the short time since its launch in June, Proformative Exchange has already received hundreds of community-authored reviews in its constantly growing catalogue of enterprise solutions and services. As a key point of competitive differentiation, each review is thoroughly vetted to ensure that they are authored by unbiased senior corporate finance-related executives and free of any potential conflict of interest. Emphasizing quality over quantity, Exchange is expected to grow exponentially in its value to members as it rapidly builds a critical mass of reviews, which currently includes several contributed by CFOs of leading Fortune 500 public companies.

CFO Dimensions 2013: An Exclusive Gathering of Top Finance Leaders

In addition to strong momentum online, Proformative continues to solidify its reputation as the nation's premier network of CFOs and top corporate finance leaders, as highlighted by the recent success of the company's CFO Dimensions 2013 Conference: Strategic Leadership in Finance: The Next Step, which was held August 21-22 in New York City. With more than half of the conference's attendees holding C-level titles, the exclusive gathering garnered an impressive Net Promoter Score (NPS) of 82%, according to post-event surveys. Highlighted by a standing-room only keynote delivered by Thomas G. Conforti, EVP and CFO of Wyndham Worldwide, CFO Dimensions 2013 also featured close to two dozen sessions led by world class speakers and subject-matter experts from leading organizations including SAP, Unilever, The Associated Press, Progress Software, Experian, Atlas Air Worldwide, and JetBlue Airways.

ProformaTECH 2014: Sustaining Positive Momentum

Riding the wave of forward momentum, Proformative is following up on the success of CFO Dimensions 2013 with the announcement of ProformaTECH 2014, scheduled for February 13, 2014 at the Venetian Hotel in Las Vegas. The conference will be preceded with optional workshops on the 12th and followed by a golf outing at Bear's Best on the 14th. The premier technology conference for senior-level corporate finance-related professionals, last year's inaugural ProformaTECH conference received an NPS score of 87% from a sold-out audience, which counted half of attendees holding CXO and VP-level titles. Combining educational sessions, best practices, and expert advice with a showcase of real-world applications across multiple technologies and industries, ProformaTECH provides a unique opportunity for participants to network with peers, share knowledge, and learn how industry leading companies are transforming their enterprises to drive growth, carve out operating costs, and create competitive advantage. Merging education with real-world technology solutions under one roof, ProformaTECH 2014 is expected to feature an even more impressive roster of world-class speakers, technology experts, and leading solution providers.

"The office of the CFO—and the corporate finance role in general—continues to evolve with ever greater complexity and responsibility. Our focus continues to be squarely on adding value for our community members by cultivating peer-based knowledge sharing to help them navigate the uncharted waters of new corporate finance and related technologies and services," commented John Kogan, chief executive officer and co-founder of Proformative. "As a result, we've been able to generate tremendous momentum, both off- and online. We're proud to celebrate our 40,000 member milestone and are excited by our prospects going forward as we continue to build our brand as the world's leading online community and resource for this unique network of highly influential decision-makers."

About Proformative

The largest and fastest-growing online community and resource for the office of the CFO, Proformative is the pioneer in Enterprise Social Procurement™, a peer-driven community model enabling corporate finance professionals to make smarter, more informed purchasing decisions for complex enterprise products and services. Based in Silicon Valley, CA, Proformative reaches more than 600,000 corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of more than 40,000 community members.

Enterprise Social Procurement and Proformative Exchange™ are trademarks of Proformative.

For more information about Proformative, please visit

Become a fan of Proformative on Facebook:

Follow Proformative on LinkedIn:

Follow @proformative on Twitter

SOURCE Proformative