Proformative Reports Strong Momentum, Record-Breaking Metrics as CFO Community Surpasses 55,000 Member Milestone

SAN JOSE, Calif., March 25, 2014 /PRNewswire/ -- Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced continued surging momentum in key areas of its business as the company surpassed its 55,000 member milestone to solidify its leadership position as the largest and fastest-growing online community and resource for senior corporate finance executives.

Record-Breaking Metrics Reflect Continued Robust Growth
As a principal metric reflecting the company's robust growth, Proformative's new member acquisition rate has doubled over the past 12 months. After reaching the 40,000 member milestone only six months ago, the rapidly growing community of influential decision-makers—consisting primarily of CFOs and senior corporate finance, accounting, and treasury-related executives—today boasts more than 55,000 members. The company also reported that membership growth was disproportionately strong in the "Enterprise" segment, with 42% of new members coming from large organizations with more than 500 employees.

As another critical statistic revealing the company's overall health and sustained momentum, site traffic has also continued to surge, as Proformative cements its reputation as the sole option as a trusted community platform for the office of the CFO. In 2013, the number of unique visitors per month on Proformative.com reached 100,000, which was almost triple the number from the previous year. The company reported today that figure has ballooned to more than 165,000 unique visitors per month, with total monthly visits more than tripling over the last year to more than 200,000. On an annual basis, Proformative reported more than 1.5 million visits over the past 12 months — more than doubling from the prior year — and expects site traffic to continue on its steep growth trajectory. The company also reported sustained, robust growth around Proformative Exchange ™, which currently boasts more than 500 triple-verified, vetted reviews of enterprise products and services authored by senior corporate finance and related professionals.

ProformaTECH 2014: The Nation's Premier Corporate Finance Technology Conference
In addition to strong online momentum, Proformative has continued to build its reputation as the leading network of CFOs and senior corporate finance executives through its educational conferences and face-to-face networking events. Last month, the company hosted its second annual ProformaTECH technology conference at the Venetian® Las Vegas, the world's largest five diamond resort. The exclusive gathering of senior executives was highlighted by a keynote from John Stephens, AT&T's senior executive vice president and CFO, who joined other world-class speakers, leading technology solution providers and organizations, including Wharton, the American Institute of CPAs (AICPA), and The Financial Executives Networking Group (The FENG). On demand videos of the sessions can be viewed here.

"Thank you for providing such a high-value, informative
 conference," commented Brett Miller, controller for Spinnaker Management Group. "I also found significant value in the various networking events that were provided. I look forward to attending the next ProformaTECH."

Strong Client Growth: Influential Target Audience Attracts Leading Companies
On the business side, the privately-held company reported continued strong customer momentum, as the growth of Proformative's highly-engaged community of prominent corporate finance leaders continues to attract companies in related industries—from technology solution providers to financial services organizations. The company has continued to win new clients, including Ariba, Domo, High Street Partners, HSBC Bank, NASDAQ, RSM McGladrey and Teradata. These new customers join Proformative's growing client list, which includes industry-leading organizations such as such as Intacct, Financial Force.com, Host Analytics, NetSuite, Oracle, SAP, Transverse and Xactly, among many others.

"We continually evaluate marketing channels and new opportunities to drive brand awareness, educate our target audience and accelerate our company momentum," commented Amy Bauer, vice president of corporate marketing for Intacct, a leader in cloud financial management and accounting software. "As one of the largest and most engaged corporate finance communities, Proformative has proven to be a valuable channel for our marketing efforts. The Proformative team is also very supportive in helping us achieve our marketing goals and we look forward to finding new ways to work together well into the future."

"As we pause to celebrate surpassing the 55,000 member milestone, we are excited about our prospects going forward as our unique community of CFOs and corporate finance leaders continues to grow in size, reach, and influence," commented Proformative co-founder and CEO John Kogan. "The Proformative team remains steadfastly committed to cultivating this organic growth and sustaining our success, both online and offline, as we build the Proformative brand as the world's leading community and resource for the office of the CFO."

About Proformative
The largest and fastest-growing online community and resource for the office of the CFO, Proformative is the pioneer in Enterprise Social Procurement™, a peer-driven community model enabling corporate finance professionals to make smarter, more informed purchasing decisions for complex enterprise products and services. Based in Silicon Valley, CA, Proformative reaches more than a million corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of more than 55,000 community members.
Enterprise Social Procurement^TM is a trademark of Proformative.

For more information about Proformative, please visit www.proformative.com
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SOURCE Proformative