BOCA RATON, Fla., April 22, 2013 /PRNewswire/ -- A national program aimed at helping married couples strengthen their relationship by dating each other again is now sweeping through Florida. Date Night Florida (www.datenightflorida.com) is an entertaining, non-threatening way for couples to invest in their marriages and relationships by creating regular date nights together. Date Night has selected South Florida based PR Firm Insider Media Management (www.insidermediamgmt.com) to execute a media relations program across the Sunshine State.
In 2013, Date Night Florida will run its program in Tallahassee, Jacksonville, Lakeland, Tampa, Orlando, West Palm Beach, Ft. Myers and Ft. Lauderdale. Each program lasts several months.
"We are extremely impressed by Insider Media Management's staff of former journalists and experienced PR professionals who have the contacts, inside knowledge of media and marketing, and a proven track record of success," says Tim Popadic, Director of Date Night Florida.
The relationship-building program is powered by local business partnerships and mobile digital technology. Couples are encouraged to upload the gloo phone application. The free app features a variety of date night activities in each area, games and guidelines to help the couples along with their dates, and a personal venue to keep communication going.
"We will mold and send to our statewide media contacts a variety of relatable storylines inspired by Date Night Florida's distinctive details and positive goals," says Insider Media Management President J.P. Hervis. The former award-winning TV journalist who spent half of his career in Florida media markets says the reach out will include general assignment, business, relationship and technology journalists. He adds "This program's uniqueness, simplicity and importance make it a great newspaper living section article or morning show segment." "Think of Date Night Florida as Facebook for your marriage/relationship, but only two people can join any one page," adds Popadic.
Date Night aims to have a positive effect on businesses as well. "The economic impact of Date Night Florida is of special note; the local businesses supporting the cause receive the Date Night traffic, while couples receive discounts," says Hervis. The Insider Media team views that as a key element of the story.
Media Contact: J.P. Hervis, 561.995.6560, [email protected]
SOURCE Insider Media Management