LONDON, January 14, 2015 /PRNewswire/ --
Admedo, a UK-headquartered business that enables advertisers and agencies to manage their programmatic advertising in-house, announces that it has acquired Dispop, a New York-based online display advertising and retargeting specialist.
By acquiring Dispop, Admedo further increases its presence in the US market and adds additional features and functionality to its leading programmatic advertising technology platform. Programmatic advertising is one of the key topics in the marketing sector today, with overall global spend predicted to hit $53bn by 2018, according to Magna Global.
"Admedo was created to make programmatic advertising accessible to more businesses, and provide a solution that gives advertisers increased transparency into where their ad spend really goes. This vision is shared by the team at Dispop, so bringing our businesses together feels like a natural evolution," comments Nick Moutter, Admedo CEO and Founder.
He adds: "Admedo has seen significant growth over the last 18 months, becoming the Programmatic Advertising platform of choice for agencies and direct advertisers. Our acquisition of Dispop underlines our commitment to further growing our business worldwide, particularly in the US. This is a key market for us, with programmatic ad spend in the region estimated at over $10 billion in 2014, and predictions of this doubling by 2016."
Notes to Editors
Admedo enables advertisers and agencies to run higher ROI Display and Retargeting campaigns with our Programmatic Advertising platform.
Our customers benefit from the latest technology and reduced commission rates, to maximise their campaigns and spend. We are transforming the industry by offering unprecedented accessibility and control. For more information, visit http://www.admedo.com.
Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the Web in the easiest possible way. By taking a unique approach to creative optimization, fresh banner ads are continuously injected into campaigns by an army of professional designers. For more information, visit http://www.dispop.com.