JACKSONVILLE, Fla., Dec. 14, 2010 /PRNewswire/ -- Progressive, the car insurance group known for its always-happy-to-help sales clerk Flo, is the new title sponsor of the 2011 Gator Bowl.
The Progressive Gator Bowl will be played on January 1, 2011 at 1:30 p.m. Eastern Time in Jacksonville and will be televised on ESPN2.
"Progressive is one of the best-known brands in the country," said Steve Tremel, chairman of The Gator Bowl Association. "Our association with them furthers our standing as one of the premier Bowl games in the nation."
The New Year's Day matchup features the Mississippi State Bulldogs vs. the University of Michigan Wolverines in a battle between the SEC and the Big Ten.
Progressive Chief Marketing Officer Jeff Charney said: "The Gator Bowl is a fan favorite. And, this year is all about settling the SEC and Big Ten Conference superiority contest. We're glad to be a part of it and proud to sponsor the game on behalf of our more than 25,000 employees, our more than 30,000 independent agents and the nearly 12 million people who choose Progressive."
For a copy of the official Progressive Gator Bowl logo, go to www.gbalogos.com.
For information on the Progressive Gator Bowl, go to www.gatorbowl.com.
For more information about Progressive, go to www.progressive.com.
SOURCE The Gator Bowl Association