NEW YORK, Dec. 4, 2015 /PRNewswire/ -- Project Beauty, a new brand of wholesome and beneficial hair and skin care products, announces the launch of its e-commerce site, MyProjectBeauty.com. Now, women seeking a more inspired and artisanal-minded beauty experience have a one-stop shop for products, advice and community.
"We call our community the Project Beauty Tribe," explained Anne Buhrdorf, Director of Marketing and Product Development for Project Beauty.
"Our audience is made up of beauty enthusiasts who are modern, confident and unique. We've created an online space where they can visit, explore and discover because that's what we would want. We're beauty junkies, too."
Hairgurt is the company's line of shampoo, conditioners and masques that smell as fresh and delicious as your local farmer's market. Strawberry Banana, Coconut Acai and Almond Honey feed the senses while unique ingredients such as yogurt protein nourish the hair.
The Pardon My Pretty line includes body scrubs, lotions and sprays enriched with Arctic Vitamins and wearing evocative names like Backyard Picnic, Date Night, and Out of the Shower. "Whatever your mood, Pardon My Pretty has your scent," said Buhrdorf.
Inviting and intuitive, the MyProjectBeauty.com website is the exclusive source for these new and innovative products for the hair and skin, with new products launching in the coming months. The Project Beauty Tribe can enjoy such convenient features as Simple Ship -- the company's free auto-refill program. With a blog, e-newsletter and online forum coming soon, MyProjectBeauty.com may become a second home for smart beauty enthusiasts.
About Project Beauty: Founded in 2015, Project Beauty is part of Alcora Group, which includes the premium beauty lines Monat Global and L'eudine Global. As a more boutique endeavor, Project Beauty takes an artisanal approach by creating hair and skin products that are unique, individual and beneficial.
SOURCE Project Beauty