Prominent New England Bank Selects LoyaltyExpress CustomerManager & MarketingCentral Platforms

WOBURN, Mass., Oct. 7, 2014 /PRNewswire/ -- LoyaltyExpress, the mortgage industry's leading marketing automation & CRM company, today announced that a prominent regional bank has selected both its CustomerManager and MarketingCentral platforms. CustomerManager allows corporate marketing departments and loan officers to access & manage contact data, deploy marketing campaigns, and place orders from a private-label marketing store with email, direct mail, print, and gift fulfillment.

MarketingCentral delivers a centralized repository for sales flyers, rate sheets, corporate brochures, sales presentations, advertisements, corporate-branded gifts, and much more.  The subscription-based pricing model includes world-class design & content from a team with more than a decade of mortgage vertical experience.  As a result, responsiveness improves by eliminating manual tasks that weigh heavily on management and marketing departments.

"We are proud to be the marketing solution for one of New England's most reputable banks," said Mary Beth Doyle, Founder, LoyaltyExpress.  "Knowing how much we can improve marketing standards in an ever-heightening security & compliance environment makes it that much more rewarding.  LoyaltyExpress is the only mortgage-marketing firm in the nation serving a top-three retail bank across its enterprise.  We steadily embrace the most complex due diligence and audit requirements, which serve our customers well."

As part of its commitment to privacy and risk, LoyaltyExpress does not reveal customer names on a public basis.  To learn more about CustomerManager and MarketingCentral, call (877) 938.1175 or visit www.loyaltyexpress.com.

About LoyaltyExpress

LoyaltyExpress simplifies customer relationship management and marketing automation for mortgage banks and lenders. Its flagship solution, CustomerManager, is an enterprise-wide software-as-a-service platform facilitating lead management, integrated email & direct mail campaigns, a compliant marketing store, and a 360-degree view of each loan officer's customers, partners, and prospects.  LoyaltyExpress eliminates the need for multiple marketing vendors based on its world-class direct mail, print, and gift fulfillment center – saving time and eliminating data security concerns. For more information, visit www.loyaltyexpress.com.

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SOURCE LoyaltyExpress