ALLENDALE, N.J., April 26, 2012 /PRNewswire/ -- Promotion In Motion Inc., makers of America's leading fruit snack brands, announced today the launch of JUICEFULS™, the first and only fruit snacks made with Real Fruit and filled with 100% Real Fruit Juices in the center. Developed using a patent-pending process and launching nationwide in May 2012, JUICEFULS™ will be available in three fun flavors: Fruit Wave™, Berry Mania and Strawberry Blast!
A new better-for-you product in the fruit snack category, JUICEFULS™ contains 100% of the Recommended Daily Value of Vitamin C and 25% of Vitamins A & E, Fat Free, Gluten Free, containing no preservatives and only 80 calories per pack. JUICEFULS™ are the soft, chewy and juicy fruit snacks that kids will love and parents will feel good about!
"We are thrilled to be bringing a product to the fruit snacks category that contains real fruit and real fruit juices, and is also delicious," said Josh Shapiro, Vice President of Marketing for Promotion In Motion Companies, Inc. "As families become increasingly interested in smarter snack alternatives, we continue to drive outstanding innovation to meet their needs. This product shows our continued dedication to creating better-for-you snacks that are delicious, fun and the whole family loves."
In addition to the 8-count box with suggested retail of $2.99, the brand launch will also include a 4.25oz peg bag for $1.99 and a 1.75oz pouch for $0.89. The product will be available for purchase nationwide from club stores, mass merchandisers, grocery stores, convenience stores, movie theatres, vending machines and other retailers.
About Promotion In Motion Inc.
The Promotion In Motion Companies, Inc. is one of North America's premier makers of confections, fruit snacks and other snack food products, and has been named one of the top 100 candy companies globally. The company's proprietary and licensed brands include WELCH'S® Fruit Snacks and Fruit 'n Yogurt™ Snacks, SUN-MAID® Milk Chocolate Raisins, My M&M'S® Brand Chocolate Candies, FISHER® Milk Chocolate Peanuts, TUXEDOS® Chocolate Almonds, SOUR JACKS® Sour Candies, NUCLEAR SQWORMS® Sour Neon Gummi Worms, Gummy Factory® Gummi Bears, TOGGI® Fine European Chocolate Wafers, BAKE SHOPPE™ Cookie Dough Miniatures™, JUICEFULS™ Juice Filled Fruit Snacks and more. Its subsidiaries and affiliates include Promotion In Motion Canada, Inc., Grupo de Alimentacion Promocion en Mocion Mexico, S. de R.L. de C.V., Promotion In Motion UK, Ltd., Farmer's Choice Food Brands and PIM Brands LLC.
SOURCE Promotion In Motion