Prompt and Circumstance: Quick Action on Lead Time Critical for Dealership Sales
TUALATIN, Ore., Sept. 12, 2016 /PRNewswire/ -- Dealership Performance 360 CRM, the fastest growing CRM for top performing Powersports, RV, and Marine dealerships, announced the release of a proprietary new tool that tracks how quickly sales staff respond to leads: the Proactive Performance Report.
"Dealerships know their buyers are shopping around, and the internet gives buyers the power to contact a half dozen dealerships and start negotiating within a matter of minutes. In this game if you're not first, you're last," says Dan Cantrell, 15-year industry veteran and Director of Dealer Development at Dealership Performance 360 CRM. Having spent years training dealership sales and call center staff, he's well versed in the tight correlation between quick response times and higher close rates.
The Proactive Performance Report tracks the speed with which each salesperson responds to each lead, and then compares response times between individuals, teams, and even separate stores. The report can be viewed in real time or automated daily, weekly, or monthly reports can be emailed. "The ability to look at to-the-minute stats on lead response time, drilled down to a per-person basis ensures leads are being worked efficiently," says Daniel Arriaga, COO of the 20-store Freedom Powersports dealership group.
Arriaga says the new tool has given his managers the enhanced ability "to coach the salesforce on areas where they have opportunities to better serve customers." This customer-first attitude has earned the 4-year old dealership group recognition alongside the most established dealers in the nation including Dealernews Top 100 Dealer 2013-2014, Powersports Business Power 50 Dealer, 2013-2015, and numerous local and national awards.
Effective sales management is critical for any dealership to have strong, consistent sales and growth. This new tool combined with a real-time log of Not Yet Worked Leads gives sales managers the ability to re-route leads to more proactive sales reps on the fly, even from their phones off-site.
DP360's dealers already have full access to this tool along with a full suite of ambitious sales and marketing tools tailored to the CRM's growing Powersports, RV, and Marine dealership base. One-store dealerships and multi-rooftop groups alike are reporting strong results after switching to DP360 CRM, and without the headache that usually comes with new software. "The tool is just so easy to use," says James Milne, General Manager at Baert Marine in Middleton, Massachusetts, a Boating Industry Top 100 Boat Dealer 2007-2008 and 2010-2011.
Best known in the industry for their insistence on building intuitive, simple sales management tools, DP360 CRM is quietly taking the industry by storm. To test drive it for your dealership, or inquire about integrations and partnerships, visit www.DealershipPerformanceCRM.com or call 800-516-1768.
SOURCE Dealership Performance 360 CRM
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