Propelling a Category Revolution, JennAir Celebrates a Year of Luxury Appliance Transformation with Progress as North Star
Immersive Showroom and Brand Experiences, Industry-Awakening Brand Films, Two Hundred Innovative Products and Digital Enhancements Break Boundaries, Deliver New Vision of Luxury
Mar 22, 2019, 08:00 ET
BENTON HARBOR, Mich., March 22, 2019 /PRNewswire/ -- A year ago, JennAir set out to denounce old luxury and carry a torch of progress forward. Today, the brand returns to New York to continue its defiant mission at the Architectural Digest Design Show (ADDS), where its unwavering commitment to reinvigorating luxury audiences and slashing through conformity first came to life last year with the launch of the Bound By Nothing™ ethos, two distinct design expressions and the Anthem film. At ADDS, the all-out blitz to eliminate stagnation in the luxury appliance category continues with the reveal of the immersive JennAir Experience, as the brand is primed to take up residency at the Architects & Designers Building (A&D) in New York City this spring and transform showrooms across the country. Additionally, JennAir will forge a path of progress with unexpected brand experiences, continued product innovation and the launch of the JennAirⓇ App.
"Since launching our complete brand overhaul at last year's ADDS, setting out to blaze a trail of progress for the brand and the industry at large, JennAir has not looked back," said Jon Hall, product and brand marketing director, JennAir. "After a transformational year marked by industry revolution, JennAir is hell-bent on surpassing expectations within the luxury appliance category for today's modern luxury consumers. As we enter our second year as a reborn brand, we are proud to bring 200+ new products to homes across the nation as well as more groundbreaking experiences and product launches throughout the year. The progressive spirit of our founder, Lou Jenn, has never been more alive."
Retail Transformations
The Bound By Nothing ethos laid the groundwork for a reinvigorated showroom approach to unshackle stagnant traditions and reveal a new way of truly engaging with products to inspire creativity. In just three months since launch, the new experience is already driving unprecedented retail floor growth for the brand.
The first showroom experience at A-1 Appliance in Nashville, Tenn., continues to surpass sales expectations and fuel success, and as Snyder Diamond primes to open its own experience in Pasadena, Calif., local designers, builders and visionaries who are hungry for customization will find a new way of engaging with luxury appliances.
The brand plans to cement more than 20 additional JennAir Experiences in retail floors across the nation by the end of 2019, including its marquee residency at the A&D building in New York, a discovery-based experience serving the East Coast design luminaries. Officially opening in late spring, New Yorkers attending ADDS will get a first look at the A&D JennAir Experience.
Brand Films & Experiences
From offline experiences to content, JennAir exists to defy industry standards. The brand continues to create and reveal visual, emotive representations of its mission to challenge old luxury in the name of driving category progress. This content exists to emphatically draw a line in the sand, fueling greater brand awareness and affinity among new luxury audiences, resulting in brand health gains.
Nearly a year after the debut of its Anthem film, JennAir has released Mannequin and Duet. Mannequin challenges viewers to consider the old guard appliance brand in a new light as it stands in stark contrast to the progressive and limitless world of JennAir design. Duet poetically coronates the brand's two design expressions, RISE™ and NOIR™, emphasizing the departure from stagnation within the category today in the name of true bespoke luxury. The spots, living across digital media, live experiences and in cinema, will put the brand front and center in unexpected ways and unsuspecting places.
Exceptional Product Offerings
The JennAir RISE & NOIR design expressions and the brand's limited-edition offerings — Cuts leather column refrigerator and freezer panels, the Smoke and Brass professional-style range and the Burlesque columns — launched at ADDS in 2018 and will soon be making their way into homes nationwide, giving today's modern luxury consumers and designers the ability to embrace highly sophisticated customization in kitchen design.
App Launch
The JennAir App will launch in spring 2019 to deliver the elevated digital experience today's luxury audience craves and deserves, including the ability to remotely engage the JennAir call center, beckon service specialists with the touch of a finger and access personalized insights. Food journeys will later be enhanced through synchronization with the recipe-discovery app, Yummly™, all developed in coordination with their expert team of architects1.
High-End Builder Conversion, Designer Specifications
In the year since its relaunch, JennAir has also witnessed an unprecedented ability to convert high-end builders to JennAir, as well as attract new audiences in the high-end, luxury design space. The laser-sharp focus on customization, which comes to life through the 200+ new products, 5,000 potential kitchen design combinations, and highly personalized offerings, empowers designers with the tools they need to deliver on the bespoke desires of today's modern luxe consumers.
Stagnation is not an option. Progress is the north star. JennAir continues to champion new luxury and combat tired expectations. In its first year, the brand has redefined industry swagger through its experiences, highly personalized products and a staggering portfolio that delivers on its mission and brand ethos. To learn more, visit JennAir.com and @JennAir on Instagram and Twitter.
About JennAir
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progress, JennAir fearlessly carries his torch — hell-bent on burning down the tired conventions of luxury. JennAir crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today's luxury consumer deserves. To speak with a concierge at the JennAir Epicenter or learn more about the new offerings from JennAir, please visit JennAir.com or join us on instagram.com/JennAir, twitter.com/JennAir and youtube.com/JennAir.
1Features subject to change. Compatible, connected appliance required. Details and privacy info at jennair.com/connect and yummly.com.
SOURCE JennAir