Prophet Launches Healthcare Practice

SAN FRANCISCO, May 6, 2013 /PRNewswire/ -- With a variety of successful client engagements completed or underway in the dynamic healthcare industry, Prophet today formally announced the launch of a practice specifically focusing on the field.

Prophet is a leading global consultancy specializing in brand and marketing strategy.

"Our capabilities and expertise in every facet of the healthcare sector have reached such critical mass that it seemed only logical to call the sector out as a specialty," said Senior Partner Michael Petromilli, who leads the practice.

"Especially today, with the industry grappling with profound changes in the regulatory, market and economic environment, our expertise in helping organizations better respond and position themselves for success is increasingly in demand," he added.

The company has worked with such leading names in the healthcare industry as GE Healthcare, Johnson & Johnson, Blue Cross Blue Shield, Abbott, Novant Health, Walgreen's and Optum. Highlights from some of its recent engagements include:

• Redesigning the customer experience for a major U.S. health insurance company.
• Creating and implementing the brand strategy for the world's largest spinoff of a major pharmaceuticals manufacturer.
• Helping a major U.S. medical device company restructure its go-to-market approach.

The practice draws on Prophet's deep roots in brand and marketing across many industries to help healthcare brands meet critical imperatives for the times – maintaining and expanding their relevance, establishing and leveraging meaningful differentiation, and ensuring customer experiences and connections that matter.

Prophet has launched a practice-specific website that examines relevant issues for each facet of the healthcare industry, case studies that speak to the firm's depth of experience, and articles on brand and marketing issues relevant to today's healthcare environment. It can be found at http://www.prophet.com/healthcare.

Prophet is a strategic brand and marketing consultancy with offices around the world. It helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, GE, McDonald's, Johnson & Johnson and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.

Media contact: Sally Saville Hodge, Hodge Media Strategies, 773-325-9282, [email protected]

SOURCE Prophet