ATLANTA, April 22, 2013 /PRNewswire/ -- Prophet, a leading brand and marketing consultancy, said today that it's partnering with the National Center for Civil and Human Rights to create a unique program to encourage individual contributions supporting the Center's educational and cultural programming and endowment.
The Center has raised $76 million so far to build a 42,000-square foot facility in downtown Atlanta, expected to open in May of 2014. The Center will serve as a place that connects the history of the Civil Rights Movement to human rights movements around the world today and in the future, and will engage visitors through its dynamic interactive exhibition spaces.
Work on the popular donor campaign is being led by Brad White, a Prophet Partner located in its Atlanta office, under the auspices of the firm's Prophet for Non-Profit program. In addition to encompassing volunteer efforts around Prophet's global offices, the program enables the firm's employees to provide brand and marketing support for worthy organizations and causes.
"It is a great opportunity to contribute to the new Center," said White. "The wider community has been very supportive of its mission, which has been funded by major and small donations from individuals, foundations and corporations."
He added: "Our role is to help create a 'popular' donor program that will allow individuals to personally memorialize their donations while also fostering high levels of engagement and ownership in human and civil rights issues and the directions our societies are taking on this front."
"We are thrilled to work with Prophet to raise awareness and support toward the Center and this exciting new initiative," said Doug Shipman, CEO of the Center. "There is currently no place to go to learn about the impacts of our rich civil rights history on contemporary movements today, and I am honored to be a part of an institution that will fill this void."
Prophet is a strategic brand and marketing consultancy with offices around the world. It helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, GE, McDonald's, Johnson & Johnson and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.
The National Center for Civil and Human Rights began as a shared vision by former Atlanta Mayor Shirley Franklin, Ambassador Andrew Young, and civil rights advocates and community members. The 42,000-square-foot facility, located at Pemberton Place adjacent to the Georgia Aquarium and the New World of Coca-Cola in downtown Atlanta, is projected to attract 400,000 visitors annually.
The Center will provide exhibitions, designated event spaces, a broadcast studio, and educational forums that share the courageous fight of all people to secure equality for African Americans in the modern American Civil Rights Movement, and its fundamental impact and inspiration on contemporary movements for human rights globally. Visitors will be immersed in an interactive story-telling experience in each exhibit. The facilities will also serve as a hub for ongoing dialogue — attracting world-renowned speakers and artists who work on a variety of human rights topics. For more information, visit www.civilandhumanrights.org.
Media contact: Sally Saville Hodge, [email protected]; 773.325.9282.