Prophet's Stefanovich Writes Book 'Look at More,' Explores Ways to Jumpstart Inspiration for Innovation

Apr 19, 2011, 13:56 ET from Prophet

SAN FRANCISCO, April 19, 2011 /PRNewswire/ -- What does it take to find the inspiration that sparks innovation, growth and change? It starts, says Andy Stefanovich, by "looking at more stuff and thinking about it harder." And his just released book, "Look at More" (Jossey-Bass, April 19, 2011, $25.95) walks readers through just what that means.

Stefanovich is Chief Curator and Provocateur of the strategic brand and marketing consultancy Prophet ( In his book, he shares how he and his team have helped clients like GE, Disney, Coca Cola, the U.S. Olympic Committee, and Ritz-Carlton look at more to spur development of new products, build brands and audiences, grow market share, encourage workforce creativity, and more.  

"If people in business can give themselves permission to hunt and gather ideas and inspiration, all that they've gathered will gel into greater solutions, renewed energy, and purpose," he writes. "In my book, I show how to become a curator of inspiration in your own life and in your business."  

Innovation begins with LAMSTAIH – Look At More Stuff; Think About It Harder – a concept Stefanovich believes is less complicated, easier to learn, and more likely to inspire than the other approaches to innovation. It is complemented by a framework for unleashing creativity known as the 5 Ms.  

As explored and supported with numerous examples in "Look at More Stuff," the 5 M's include Mood (contextual attitudes, feelings and emotions), Mindset (creativity's intellectual foundation), Mechanisms (tools and processes), Measurement (performance), and Momentum (the active celebration of inspiration and creativity).

This is no ordinary book about innovation, but an engaging walk with a seasoned curator who points out ideas and makes connections, allowing readers to choose what inspires them the most.  More importantly, the methodology and processes it contains have been proven effective by Stefanovich's clients and have been rigorously tested by the Center for Leadership Studies at Binghamton University.

Stefanovich has spent the past 20 years helping the world's leading companies drive innovation from the inside out, earning a reputation as one of the most disruptive and effective advisors in business. A popular and dynamic speaker, Stefanovich has been featured on CNBC and MSNBC. To learn more about Andy and his book, visit Look at More (

Prophet ( is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.

Contact: Sally Hodge, 773-325-9282,

SOURCE Prophet