Public Wi-Fi in Asia-Pacific Market: Usage Trends, Business Models and Monetization Strategies

DALLAS, February 17, 2015 /PRNewswire/ --

This APAC public wifi market viewpoint report provides insights into public (not home or office) Wi-Fi data traffic trends in the Asia-Pacific (APAC) region overall and at a country level. The research is now available with ReportsnReports.com at http://www.reportsnreports.com/reports/344424-the-public-wi-fi-in-asia-pacific-usage-trends-business-models-and-monetisation-strategies.html .

Wi-Fi continues to be a popular wireless service in Asia-Pacific and it can affect, and be affected by, 4G roll-outs depending on mobile operator pricing and market strategies. This Viewpoint provides insights into public (not home or office) Wi-Fi data traffic trends in the Asia-Pacific (APAC) region overall and at a country level. It also provides an overview of public Wi-Fi business models, and suggests innovative ways to monetize public Wi-Fi networks for mobile network operators (MNOs) in the APAC region. It is accompanied by an Excel file that features details of the Wi-Fi offerings of the major operators, and the scale of public Wi-Fi deployments in developed Asia-Pacific (DVAP) countries.

Questions like how is public Wi-Fi used in different countries in APAC and what are the data trends? How consumer online behaviour is impacted by Wi-Fi and LTE services? What are the main Wi-Fi business models and revenue generation methods? How can operators ensure that their Wi-Fi investments remain relevant and valuable? And others can be easily answered with help of this research report.

Companies mentioned in this APAC public wifi market report include China Mobile, China Telecom, China Unicom, Chungwa Telecom, CSL Mobile, Hutchison Telecommunications Hong Kong Holdings (3), KDDI, kt, NTT Docomo, SK telecom, SmarTone Mobile Communications, SoftBank, Taiwan Mobile and Telstra. Order a copy of this research at http://www.reportsnreports.com/Purchase.aspx?name=344424 .

Few points discussed in this research on public wi-fi industry in Asia Pacific countries cover: The volume of private Wi-Fi and mobile data dwarfs that of public Wi-Fi data, but public Wi-Fi can act as a companion to mobile networks. Few countries have high levels of public Wi-Fi offloading - the reasons are different for each country. MNOs can exert control over public Wi-Fi use with pricing and data quota strategies, but depend on good Wi-Fi availability as well. China is exceptional in terms of Wi-Fi usage - public Wi-Fi data traffic far exceeds that of mobile data, but LTE is reversing this trend. Government initiatives, such as Wireless@SG in Singapore, and incumbent operators, such as in Hong Kong, can drive public Wi-Fi usage. The volume of traffic offloaded onto public Wi-Fi is low even in developed markets with high volumes of mobile traffic and strong Wi-Fi coverage. Consumer behaviour in relation to Wi-Fi may change as LTE becomes more pervasive, but Wi-Fi remains a popular service. Deploying Wi-Fi can address several challenges that MNOs face on their cellular networks. Pervasive LTE affects only one of the four main types of Wi-Fi business model: proactive public Wi-Fi deployment. Operators in Asia-Pacific use multiple methods to generate Wi-Fi revenue - there is no single opportunity. Operators in developed markets mostly use bundling to monetize Wi-Fi, but other opportunities are available. Proactive Wi-Fi operators should explore new revenue streams to combat the risk of declining public Wi-Fi traffic and revenue.

The importance of public Wi-Fi might decrease as LTE adoption grows, so mobile operators should explore new ways to ensure that their public Wi-Fi investment remains relevant and provides financial benefits. The Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE report provides analysis and insights on public Wi-Fi data traffic trends, consumer behaviour and business models. It suggests new opportunities and strategies to maximize public Wi-Fi monetization, which will come under more pressure as LTE penetration increases. The research    analyses the role and importance of public Wi-Fi in light of mobile network operators (MNOs) commercialising, implementing and monetising LTE, provides insights into public Wi-Fi traffic trends worldwide and particularly focuses on some of the key countries, looks at consumer behaviour around public Wi-Fi, examines public Wi-Fi business models for MNOs and suggests innovative ways to monetize public Wi-Fi networks.

The global Wi-Fi market is forecast to grow to $26.19 billion by 2019. In terms of regions, North America is expected to be the biggest market in terms of market size, while Asia pacific and Latin America are expected to experience increased market traction during the forecast period. The Global Wi-Fi Market [Indoor Wi-Fi, Outdoor Wi-Fi, Transportation Wi-Fi]: Global Advancements, Business Models, Market Forecasts & Analysis (2014 - 2019) research report segments the Wi-Fi market into 5 different categories: business models, products, services, industry verticals, and regions. The Wi-Fi market by business models has been segmented into indoor Wi-Fi business model comprising household, enterprise, and commercial buildings; outdoor Wi-Fi business model comprising municipality networks, outdoor hotspots, and private networks; and transportation Wi-Fi model comprising rail networks, in-flight Wi-Fi, and maritime Wi-Fi and roadways. The Wi-Fi market by products has been divided into access points, WLAN controllers, wireless hotspot gateways, and other products, such as repeaters, extenders, and relays. The global Wi-Fi market by services has been segmented into network planning and design, installation, support, and survey and analysis. The Wi-Fi market by verticals has been segmented into education, healthcare, infrastructure, logistics and transportation, public sector, hospitality, and other industry verticals. The global Wi-Fi report by region has been divided into North America (NA), Europe, Asia-pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

Wi-Fi solutions are being globally adopted for deployment by end users, telecom operators, and enterprises. The major player in the Wi-Fi market are Ericsson, Cisco, Huawei, Aruba Networks, Alcatel-Lucent, HP, Ruckus Wireless, Motorola Solutions, D-Link, and Broadcom. Read more at http://www.reportsnreports.com/reports/250381-global-wi-fi-market-indoor-wi-fi-outdoor-wi-fi-transportation-wi-fi-global-advancements-business-models-market-forecasts-analysis-2013-2018-.html .

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