Publicis Dallas Expands Digital Capabilities
Digital Expert Wes Beyrent Joins as Vice President and Director of Creative Technology
DALLAS, Aug. 11, 2011 /PRNewswire/ -- Publicis Dallas, an integrated marketing communications agency, hires Wes Beyrent in the new position of vice president and director of creative technology. Beyrent reports to Sally Kennedy, CEO, Publicis Dallas. He joins directly from Tribal DDB/Dallas, where he was director of creative technology and user experience. During his 12-year career, Beyrent has led digital initiatives and created robust websites and programs for a number of clients including: PepsiCo, Bank of America, Bud Light, Exxon Fuels, Cornell University and Playstation, among others.
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Kennedy stated, "Publicis Worldwide has an aggressive commitment to digital. Wes' coming on board will accelerate the digital conversation and will bridge the gap between emerging technologies and creative execution. Wes will be another driving force in how Publicis Dallas effectively translates insightful brand strategy into break-though interactive experiences."
In his role as director of creative technology, Beyrent will act as a prime facilitator between emerging technologies and creative development. His responsibilities will include focusing on user experience by leveraging the latest technologies throughout the spectrum of advertising channels and programs, including digital, broadcast, mobile and social.
Beyrent said, "Publicis is refreshing in its ability to effectively deliver on the integration of multiple disciplines and approaches. The agency believes technology is an integral part of the entire creative process, and that's very exciting for a digital guy. I'm really looking forward to blowing out our digital offering."
About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Worldwide creates contagious ideas that change the conversation to the advantage of client businesses and brands. Publicis Dallas clients include Nestle, GSK and ServiceMaster brands TruGreen and Terminix.
SOURCE Publicis Dallas
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