Publicis Healthcare Communications Group Wins Two Cannes Lions At Inaugural Lions Health Festival

CANNES, France, June 16, 2014 /PRNewswire/ -- Publicis Healthcare Communications Group (PHCG), the largest health-oriented agency network in the world, earned two Lions at the inaugural Lions Health Festival in Cannes. There were more than 1,400 entries in this first year, making Cannes Lions Health the largest health and wellness awards show in the world. 

The Lions Heath Awards won by PHCG agencies were:

Silver
Agency: Real Science Communications London, part of PHCG
Client: Takeda Schizophrenia Education
Category: Broadcast Film
Campaign: "The Boy I Used to Know"
Creative Director: Shaheed Peera
Copywriter: Yvonne McCavoy
Art Directors: Shaheed Peera, Nick Robinson, Neil Croker

Bronze
Agency: Saatchi & Saatchi Health Sydney
Client: Sanofi Pasteur Vivaxim
Category: Print
Campaign: "Cocktail Critters"
Creative Director: Marc Law
Copywriter: Sharon Howard-Butler
Art Directors: Marc Law / Craig Chester

"We're proud to see our agencies and clients' work honored at this important first Cannes Lions Health Awards," said Nick Colucci, CEO, PHCG. "Our industry has not always embraced awards, and the Festival is a challenge to our industry to push itself creatively."

Kathy Delaney, Global Chief Creative Officer of Saatchi & Saatchi Wellness, served as President of the Health and Wellness Jury. Delaney commented, "With much consideration, we narrowed down the entries to identify the most innovative work that was based on a powerful human truth and then brilliantly executed. I'm proud of the work we selected to receive this prestigious award and feel inspired by the global community's passion for raising the bar of creativity."

Representing the pharma jury was Alexandra von Plato, President and Global Chief Creative Officer, Digitas Health LifeBrands and Publicis LifeBrands, who said, "The pharma jury reviewed over 600 submissions and spent countless hours debating and defining what constitutes creative excellence in pharma. There was a lot of impressive work, and the winning campaigns deserve this prestigious recognition."

The network's shortlisted work included:

• Digitas Health Life Brands Philadelphia for Gilead Sciences HIV Education: Digital, "HIV: What's Going on Inside Your Body"
• Saatchi & Saatchi Health Sydney for Sanofi Pasteur Vivaxim: Print, "Toothbrush Critters"

For full coverage of Cannes Lions Health, visit www.lions-health.com.

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With nearly 5,500 employees, PHCG manages nearly 12 agency brands through 68 offices located in 10 countries. PHCG's global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health Life Brands, Razorfish Healthware, Discovery, in-sync Customer Insights, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions.

Web: www.publicishealthcare.com| Facebook: www.facebook.com/publicishealthcare

About Lions Health
Launching in 2014, Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities. Lions Health is organized by Lions festivals. www.lions-health.com

About Lions Festivals
Lions Festivals is the organizer of Cannes Lions International Festival of Creativity and Eurobest as well as coorganizers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com

Contact:
Rosemary Abendroth, PHCG
Phone: +1.212.468.3438
Mobile: +1.917.650.3567
Email: [email protected]

SOURCE Publicis Healthcare Communications Group