Publishers Clearing House Joins 50 Other Innovative e-Commerce Companies to Deploy CertainSource by eWayDirect

B2C Customer Acquisition Solution Fills Customer Databases with Highly Qualified New Prospects to Accelerate Business Growth

Sep 24, 2013, 10:45 ET from eWayDirect

SOUTHPORT, Conn., Sept. 24, 2013 /PRNewswire/ -- eWayDirect today announced the addition of Publishers Clearing House to the client roster for its CertainSource real-time, multi-channel B2C customer acquisition solution designed to accelerate customer growth.

Publishers Clearing House deployed CertainSource to acquire new customers with eWayDirect's triple-qualification of leads with custom-built email cascades that produce email databases that grow larger and more qualified over time.

"CertainSource transforms how people run programs like Co-Reg. With CertainSource in place, our clients can rely on eWayDirect to test and validate lead sources so they can quickly and safely build a list of customers without risking their ISP reputation," says Sal Tripi, VP of Operations, Publishers Clearing House.

The CertainSource solution works to optimize return on ad spend (ROAS) and effective cost per action (eCPA) in two ways. First, it delivers a precisely targeted, automated email cascade that intelligently qualifies prospects based on their responses to drive new customer conversion rates up by 60 percent on average. Second, CertainSource optimizes online lead sources based on open, bounce and unsubscribe rates, automatically turning off under-performing sources and nurturing high-performers. Because prospects have already expressed interest in the brand, CertainSource reduces risk and increases inbox delivery.

"The addition of yet another high-profile brand to the CertainSource family proves that this solution delivers the exceptional performance and scalability to help companies of any size in any industry accelerate their new customer pipeline," said Neil Rosen, eWayDirect's CEO.

To learn more about how CertainSource can deliver more valuable online prospects and customers to your business, visit

About eWayDirect
eWayDirect is revolutionizing how ecommerce businesses acquire and engage customers to drive maximum revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Connecticut and North Carolina . For more information, visit

SOURCE eWayDirect