PulsePoint Strengthens Ad Fraud Protection and Safeguards Advertisers Through Strategic Partnership with HUMAN Security

HUMAN Security's Fully Integrated Best-in-Class Ad Fraud Defense Solution Delivers Pre-Bid Mitigation and Post-Bid Detection of Fraud

NEWARK, N.J., June 12, 2025 /PRNewswire/ -- PulsePoint, a technology company revolutionizing health decision-making, today announced a new partnership with HUMAN Security (HUMAN), a leading cybersecurity company committed to safeguarding every step of the customer's online journey by defending against bots, fraud, and digital risk. Through this partnership, PulsePoint is proactively strengthening its defenses against the constant evolution of ad fraud, ensuring that advertising messages continue to reach real human audiences.

Invalid, non-human traffic (IVT) remains one of the persistent challenges facing the digital advertising industry. A recent study by Juniper Research estimates that advertisers are wasting $84 billion per year on digital ad fraud, and the waste is expected to rise to $170 billion by 2028¹. For healthcare marketers, the highly regulated nature of the industry and the clinical implications of the right care messages reaching the right people mean that the consequences of IVT go well beyond financial loss and inventory waste. 

"There is no one silver bullet to eliminating ad fraud," said Konrad Gerszke, Executive Vice President, Internet Brands. "You need a layered, continuously evolving strategy. HUMAN strengthens our safeguards by keeping us ahead of the game. Their approach is constantly evolving to stay ahead of new and emerging bot threats and increasingly sophisticated fraud activity." HUMAN has successfully integrated with the PulsePoint platform, protecting inventory across channels (video and display ads spanning desktop, mobile, CTV, in-app, and web), enabling best-in-class IVT protection. It's a key part of PulsePoint's broader strategy that brings together trusted partners, real-time detection, and hands-on review. 

Preventing IVT is a moving target and has become a major resource drain on ad tech businesses. To stay ahead of constantly evolving forms of fraud and criminal activity, PulsePoint has integrated HUMAN's Ad Fraud Defense that delivers protection across the full advertising journey, gaining pre-bid mitigation and post-bid measurement. 

"Cybercriminals look for any vulnerability in the technology to defraud advertisers and as AI-driven malicious campaigns continue to grow in scale and sophistication, it's even more critical that the advertising industry continues to proactively fight fraud and works with the fraud protection vendors such as HUMAN," said Rick Holtman, SVP Sales, Media Security at HUMAN. "PulsePoint is heavily focused on serving the healthcare vertical and we are thrilled to be part of that journey and help protect the digital experience of pharma brands and their customers." 

Agencies spend tens of billions of dollars annually on pharma-related digital advertising in the US, and are demanding more advanced and trustworthy levels of protection against IVT. "Ad fraud is a top concern for all advertisers, and we have always supported strong and effective solutions," said Oleg Korenfeld, CTO, CMI Media Group, a leading global healthcare media agency. "We're pleased to see PulsePoint continuing to raise the bar on fraud protection. Their partnership with HUMAN represents the coming together of two best-in-class companies, cutting-edge health marketing technology backed by industry-leading fraud protection, and will no doubt be beneficial for our industry."

"CMI Media Group is committed to a robust, multi-layered brand safety strategy across our DSP partners and third-party solutions," added Cliff Covey, SVP, Digital Activation, CMI Media Group. "We are particularly excited about the integration of Human Security with PulsePoint, a critical step that empowers us to proactively combat issues related to non-human traffic and continue to deliver unparalleled trust and effectiveness for our clients."

About PulsePoint
PulsePoint, a division of Internet Brands, is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information visit www.pulsepoint.com.

About HUMAN
HUMAN is a leading cybersecurity company committed to protecting the integrity of the digital world. We verify that digital interactions, transactions, and connections are authentic, secure, and human. The Human Defense Platform safeguards the entire customer journey with high-fidelity decision-making that defends against bots, fraud, and digital threats. Each week, HUMAN verifies 20 trillion digital interactions, providing unparalleled telemetry data to enable rapid, effective responses to even the most sophisticated threats. Recognized by our customers as a G2 Leader, HUMAN continues to set the standard in cybersecurity. For more information please visit www.humansecurity.com

SOURCE PulsePoint