Puori Doubles Growth as Consumers Demand Clean, Transparent Supplements

New Product Launches and QR Code Engagement Highlight Brand's Momentum

LARKSPUR, Calif., May 13, 2025 /PRNewswire/ -- Clean supplement company Puori announced today significant business growth, doubling its year-over-year performance as a growing number of consumers demand transparency and quality in their wellness products. Much of Puori's recent success can be attributed to its unwavering commitment to third-party testing, ingredient transparency, and clean-label innovation.

"Today's consumers are not only asking what is in their supplements, they're also asking about what's not supposed to be in them," said Oliver Amdrup-Chamby, founder and CEO of Puori. "We've built our entire company around answering those questions honestly and thoroughly. The results speak for themselves."

Over the past year, Puori has doubled its growth year-over-year, delivering strong ROI across both digital and retail channels. A major contributor to this success is the sharp rise in QR code engagement, as more consumers take an active role in verifying the purity of their supplements. Every Puori product features a QR code and batch number on the back label. When scanned, customers are taken to a list of current batches, where they can find and click on their specific number to access third-party test results covering more than 200 potential contaminants.

Puori's expanding product lineup has also contributed to its rapid growth. The company recently launched its Vitamin B-Complex, developed in direct response to consumer demand for foundational health support. From bestsellers like Whey Protein and Fish Oil to Magnesium, Collagen Peptides, Creatine, and now B-Complex, each Puori product is formulated with science-backed ingredients and a commitment to clean, traceable sourcing.

"As regulatory demand around heavy metals and food safety continues to grow, we're proud to lead with full transparency," added Amdrup-Chamby. "We post test results for every lot of every product, giving customers the confidence they deserve."

Puori remains the only supplement brand to receive the Clean Label Project Transparency Award, a distinction that reflects its industry-leading dedication to ingredient purity and consumer trust. In the Clean Label Project's recent 2024–2025 Protein Powder Category Insights Report, which analyzed 160 protein powders representing 83% of the U.S. market, nearly half of the products tested exceeded California Proposition 65 safety limits for heavy metals. Puori's Whey Protein stood out as "Best in Class" for its exceptionally low levels of contaminants.

About Puori 
Puori was founded in 2009 to create clean, effective supplements that support long-term wellbeing. Every product is third-party tested for purity and transparency, with results available via QR code. From omega-3s to protein and vitamins, Puori helps people live healthier through science-backed, natural products. Learn more at www.puori.com.

Media Contact:
Kate Stuard
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[email protected] 

SOURCE Puori