Pur Minerals Unveils Breakthrough Foundation with Built-in Skincare

Cult Classic 4-in-1 Pressed Mineral Makeup Enhanced

Sep 20, 2011, 10:03 ET from Pur Minerals

ATLANTA, Sept. 20, 2011 /PRNewswire/ -- Years ago, prestige mineral makeup brand Pur Minerals wowed the world with its 4-in-1 Pressed Mineral Makeup—a no-mess beauty breakthrough that left loose powders in the dust. Today, the beauty pioneer unveils its biggest innovation to date. Building on the same groundbreaking formula that made it a household name, Pur Minerals released its much-anticipated 4-in-1 Pressed Mineral Makeup with built-in skincare. The product of intensive clinical testing, Pur's enhanced formula combines the finest pressed mineral pigments with proprietary, problem-solving ingredients proven by results.

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Designed to prevent, interrupt and correct today's most troublesome skin concerns, the enhanced 4-in-1 Pressed Mineral Makeup uses proprietary encapsulated ingredients like age-defying Ceretin Complex—a combination of highly purified, nonirritating retinol and moisture-maximizing ceramides—to smooth away the look of lines, combat visible discoloration and encourage a brighter, even-toned complexion.

In an eight-week clinical study*, 89 percent of subjects saw an increase in brilliance in just four weeks, while over 95 percent saw a softer, smoother texture. In six weeks, 75 percent experienced visibly less skin irritation than before, and 88 percent reported less facial shine. By the study's end, over 95 percent reported a firmer feel and finish with less visible pores, while 89 percent saw an overall improvement in skin tone—all after the makeup came off.

In addition to reinventing the formula that started it all, Pur also gave its claim to fame a fresh-faced makeover. Featuring a new ultrachic lucite compact with silver embossed finish, the signature mineral powder's new look captures the essence of a product that's weightless in feel, yet groundbreaking in action. The enhanced formula will come in 10 shades including New Light Tan and New Golden Dark to ensure all skin tones are matched.

*Results from an eight-week clinical study using 4-in-1 Pressed Mineral Makeup, Correcting Primer and Mineral Glow.

This product is available exclusively at ULTA Stores nationwide and www.purminerals.com. $27.00 U.S. retail.

SOURCE Pur Minerals