SPARTANBURG, S.C., April 20, 2017 /PRNewswire/ -- Pure Barre, the largest and most established barre franchise in North America, today announced the return of founder Carrie Dorr in the role of chief barre officer. Dorr will focus on evolving the Pure Barre technique and introducing new class innovation to provide an enhanced experience for new students as well as the brand's current client base of more than 550,000 enthusiasts.
Dorr founded Pure Barre in 2001 and remained active with the company until 2015, when she stepped back to start the Soul Day Foundation, a non-profit organization dedicated to spreading kindness and lifting souls of women and children in need. During this time, Dorr maintained a strong foothold in the fitness industry and served as an advisor to Pure Barre's board of directors. Her steadfast commitment to empowering the lives of women ultimately drove her to return to Pure Barre to take the company to the next level.
"Since I started Pure Barre so many years ago, my passion for the brand and the incredible community it attracts has remained unwavering," said Dorr. "The company has achieved some remarkable milestones since launch, and I think we are now in a better place than ever to introduce a range of innovative class offerings. I am thrilled to be back in an official capacity to lead this charge."
In her role as chief barre officer, Dorr will build out the company's world-class training team and introduce a range of innovative techniques, allowing clients to diversify workouts and cross-train within the Pure Barre way of movement. Under her leadership, Pure Barre will launch three new class offerings this year: an introductory class, an express class and a cardio-centric class. Additionally, Dorr and her team will revamp the classic Pure Barre class to increase its accessibility to new clients while maintaining the uniquely challenging nature it has become known for.
Pure Barre continues to flourish in the competitive fitness landscape with more than 450 studios, three times the volume of any other barre concept. The company is projected to open 75 new studios in 2017 and have more than 1,000 studios open in the U.S., Canada and around the world by 2021. For more information about Pure Barre, please visit www.purebarre.com.
About Pure Barre
With more than 450 studios, Pure Barre is the largest, most established barre franchise in North America. Pure Barre classes offer an extremely effective total body workout that lifts your seat, tones your thighs, abs and arms, and burns fat in record-breaking time. With a unique franchise business model, Pure Barre has created an opportunity for women to pursue their dreams doing what they love. Visit www.purebarre.com to learn more.
Contact: Katie Kulczyk, 212.889.1700, Katie.Kulczyk@turnerpr.com
SOURCE Pure Barre